Case Study
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Tangrams Strategy & Effectiveness Awards, Gold, 2021
Lexus, the luxury vehicle division of automobile brand Toyota, promoted its first SUV designed specifically for urban exploration, the UX, in Hong Kong.
Article
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Dave Gryga and Brian Baecker, WARC Exclusive, February 2021
This article shares new research about how the COVID-19 pandemic is affecting consumers in the US.
Article
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Victoria Sakal, WARC Exclusive, Spotlight US, January 2021
While there has been much emphasis, especially in the last year, on political divides, the differences in American society go deeper as perceptions and attitudes also vary depending on factors such as age and income – differences which have real implications for the role of corporations in society.
Article
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Amanda Lim, WARC Exclusive, January, 2021
BBH Singapore’s Amanda Lim makes the case for brands to look to the middle for new growth and consumers in Singapore.
Article
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WARC Best Practice, January 2021
A summary of new thinking and best practice on new research in marketing.
Article
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Brian Carruthers, Event Reports, MRS Financial Research Virtual Summit, November 2020
When the pandemic struck, the Nationwide Building Society began an ethnographic study to understand how its members were coping with a changed environment.
Case Study
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Sheena Supaya, Ronnie Thomas, Cassie Ng, Penelope Siraj, WARC Media Awards, Gold and Personalisation Award, Best Use of Data, 2020
Singapore Airlines, the airline, delivered an increase in revenue with its transformative use of data in a 32-country campaign.
Case Study
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James Barnett, WARC Media Awards, Silver, Best Use of Data, 2020
Multinational oil and gas company Shell used advanced data science to actively predict when car drivers would be in the oil-change market to boost sales of its Helix and Pennzoil brands in China and the US.
Case Study
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Nataliya Demydenko, Iryna Kishchenko, Natalia Bulbuk, Lesya Mandryk, WARC Media Awards, Silver, Best Use of Data, 2020
Ukraine-based international commercial bank PUMB adopted a data-focused approach to dramatically improve the performance of its communication mix, attract new customers and boost its position in B2C investment rankings.
Case Study
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Hayley White, Jenni Gabbarelli, WARC Media Awards, Gold, Best Use of Data, 2020
UK telco brand O2 increased awareness of and conversion to its new international SIM bundles among relevant expatriate communities via a media-first out-of-home campaign, driven by data and rooted in empathy.
Case Study
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Fran Griffin, Sabina Usher, Jane Dorsett, WARC Media Awards, Silver and Cross-Channel Measurement Award, Effective Channel Integration, 2020
The UK's NHS, the world's biggest free-to-residents healthcare system, used a multichannel campaign to inspire the next generation of nurses to apply to study.
Case Study
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Becky Geiringer, Jane Dorsett, Maria O'Conner, WARC Media Awards, Silver and Path-To-Purchase Award, Effective Channel Integration, 2020
Restaurant chain wagamama put cinema at the heart of a UK multichannel campaign to encourage 'Urban Butterflies' to visit its restaurants more often.
Article
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Jonathan Stringfield, WARC Exclusive, November, 2020
Research by Activision Blizzard Media identified six distinct gaming personas.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
Tourism Central Coast, a tourism brand, developed brand positioning that transformed perceptions of the Australian Central Coast and increased tourism.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Whiskas, a cat food brand, created a branded content platform to consolidate its position in the UK as the preference in cat care and stand out in a crowded arena.
Case Study
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IPA (UK), Bronze, IPA Effectiveness Awards, 2020
Dutch brewing company Heineken became the market leader in non-alcoholic beer with its global campaign Now You Can.
Case Study
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IPA (UK), Silver, IPA Effectiveness Awards, 2020
Gordon's, a gin brand, promoted its gin among a younger audience in the UK by rebranding its bottles and releasing an inviting set of creatives encouraging them to have a break with Gordon's.
Case Study
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IPA (UK), Bronze, IPA Effectiveness Awards, 2020
Truth Project, part of the Independent Inquiry into Child Sexual Abuse, established a safe platform for survivors of child sexual abuse (CSA) in the UK to share their experiences.
Case Study
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IPA (UK), Silver and Best International, IPA Effectiveness Awards, 2020
Tourism Central Coast, a tourism operator for the Central Coast in New South Wales, increased visits to the Coast by launching a series of TVCs that used a snow dome device to show little adventures.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Gousto, a meal delivery brand, achieved stratospheric business growth by using influencer Joe Wicks to lead a range of challenges trying out various Gousto recipes live on the radio in the UK.
Case Study
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IPA (UK), Grand Prix, IPA Effectiveness Awards, 2020
Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging.
Case Study
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IPA (UK), IPA Effectiveness Awards, 2020
TUI, a British leisure travel group, launched a campaign in the UK to rebrand from Thomson to TUI with OOH, digital takeovers and TVCs that demonstrated the customer centricity of a TUI holiday.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Barclaycard, a banking brand, launched an Entertainment programme in the UK that gave money back on tickets and exclusive presale access to show customers that its price premium was worth paying.
Article
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Sam Peña-Taylor, Event Reports, World Retail Congress, September 2020
Explores WGSN research into the micro-generation between Gen-Y (Millennials) and Gen-Z.
Article
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Geoffrey Precourt, Event Reports, the Association of National Advertisers Media and Measurement Conference, September 2020
Nissan, the automaker, has enhanced its creative strategy through transforming its internal structure and agency roster and making full use of data to inform its communications.
