Copy testing & pre-testing
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Article • Chasson Gracie, Joshua Richards, Daniel Pozzebon, Kevin Keane, Jasmin Amin , WARC Exclusive, January, 2021
Article • WARC Best Practice, January 2021
Research Paper • Eunjin (Anna) Kim and Sidharth Muralidharan, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 452-466
Research Paper • MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020
Case Study • Tom Curtis, WARC Media Awards, Bronze , Effective Use of Tech, 2020
Research Paper • David Evans Ph.D., ARF Experiential Learning, November 2020
Case Study • Nataliya Demydenko, Iryna Kishchenko, Natalia Bulbuk, Lesya Mandryk, WARC Media Awards, Silver, Best Use of Data, 2020
Article • Graham Page, WARC Exclusive, November, 2020
Case Study • Becky Geiringer, Jane Dorsett, Maria O'Conner, WARC Media Awards, Silver and Path-To-Purchase Award, Effective Channel Integration, 2020
Case Study • IPA (UK), Bronze, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Silver, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Bronze, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Silver, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), IPA Effectiveness Awards, 2020
Case Study • IPA (UK), IPA Effectiveness Awards, 2020
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Article • Mary Connors, Event Reports, Shopper Insights & Retail Activation Conference, June 2018
Mars Wrigley, the confectionery company, has uncovered powerful new insights regarding the role that its products can play during major seasonal events. -
Article • Jim Berridge, WARC Exclusive, December 2018
Examines the opportunities and challenges in using short form ads on TV by looking at the changing TV landscape and short form ad effectiveness. -
Article • Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2018
Kraft Heinz, the consumer packaged goods giant, is using an approach called “actvertising” to build on the impact of its advertising. -
Article • Stephen Whiteside, Event Reports, IAB Direct Brand Summit, October 2018
Bonobos, the online retailer focused on men’s apparel, has built its brand through challenging traditional concepts of masculinity. -
Article • Laura Hill, Admap Magazine, December 2018
Identifies consumer trends that will impact the wellness industry in 2019 and beyond, highlighting high-growth opportunities to help brands foster innovation, spark growth and connect with consumers. -
Article • Nick Geoghegan , Admap Magazine, January 2019
Outlines the insights gleaned from interviews with several DTC challenger brands as well as brand consultancy eatbigfish's own experience of working with challenger brands.