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Article • Anupam Gupta, WARC Exclusive, April, 2021
Article • Mukta Lad, Event Reports, Meltwater APAC Digital Summit, March 2021
Article • Jim Andrews, WARC Exclusive, Spotlight US, March 2021
Article • Jo Bowman, Event Reports, ANA Influencer Marketing & Activation Conference, December 2020
Article • Alex Burmaster, WARC Exclusive, February, 2021
Research Paper • Lane Wakefield, Kirk Wakefield, Kevin Lane Keller, and Anne Rivers, Journal of Advertising Research, Digital First, December 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2020
Case Study • David White, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Amy Butterworth, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Ellie Gogan-Tilstone, Kate Thuma, Annabelle Butler, WARC Media Awards, Grand Prix and Successful Sponsorship Award Award, Effective Use of Partnerships and Sponsorships, 2020
Article • Mukta Lad, Event Reports, Mumbrella Sports Marketing Summit, October 2020
Article • Mukta Lad, Event Reports, Mumbrella Sports Marketing Summit, October 2020
Case Study • WARC Cases, 2019
Case Study • Effies (Australia), Australian Effies, Bronze, 2020
Data • Rob Clapp, WARC Data Points, October 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Silver, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Gold and Best Multi-Market, IPA Effectiveness Awards, 2020
Data • Rob Clapp, WARC Data Points, October 2020
Article • Stephen Whiteside, WARC Exclusive, September 2020
Case Study • Nicholas Short, Iris Yang, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • Imogen Bourke, WARC Prize for Asian Strategy, Entrant, 2020
Data • Rob Clapp, WARC Data Points, August 2020
Data • Rob Clapp, WARC Data Points, August 2020
Case Study • Marketing Society, The Brave Awards, Winner, Creative Use of Media, 2020
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Article • J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019. -
Article • WARC Exclusive, November 2018
Analysing trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Effective Use of Brand Purpose category of the 2018 WARC Awards. -
Article • J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more. -
Article • Reed Karaim, Event Reports, TMRE, October 2018
Anheuser-Busch, the brewer, has conducted in-depth research into how women perceive and respond to the beer category as it seeks to drive consumption among this audience. -
Article • Sue Unerman, WARC Best Practice, June 2017
This article offers six best practice ideas to help marketers better target the huge and diverse demographic of women, who today make between 70% and 80% of all purchases worldwide. -
Article • WARC Best Practice, February 2020
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.