Social media

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Pinterest was the fastest-growing social platform in Q4

Data • Rob Clapp, WARC Data Points, February 2021

An overview of the performance of four of the largest social platforms (Facebook, Twitter, Snapchat, and Pinterest).

Reactivating luxury consumers in China with new value propositions

Article • Jenny Chan, WARC Exclusive, February 2021

It is essential to remember that Tmall is not just an e-commerce marketplace, but the biggest shopping ‘mall’ in the world and in that context, a luxury brand’s e-commerce content cannot be solely focused on selling and needs to significantly double down on storytelling and showcases.

YouTube, Facebook failing to attract e-sports fans from Twitch

Data • Rob Clapp, WARC Data Points, February 2021

An overview of Twitch, YouTube Gaming Live and Facebook Gaming consumption and audiences in 2019 and 2020.

Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, February 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.

Media Owner Profile: Twitter

Data • Rob Clapp, WARC Data Points, February 2021

This Media Owner Profile of Twitter includes data on advertising revenue and daily active users across key markets.

Sport turns to short-form content as new business models grow

Data • Rob Clapp, WARC Data Points, February 2021

An overview of global growth areas in sports media consumption and business model adoption.

Media Owner Profile: Snapchat

Data • Rob Clapp, WARC Data Points, February 2021

This Media Owner Profile of Snapchat includes data on advertising revenue and daily active users by region (North America, United States, Europe, Rest of World).

Facebook takes 28 cents in every online ad dollar

Data • Rob Clapp, WARC Data Points, January 2021

An overview of Facebook's market share of online advertising spend by region.

Media Owner Profile: Comcast

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Comcast includes data on advertising revenue by segment (Cable Communications, NBCUniversal and Sky) and audience numbers in the US.

Top Trends in Media and Society for 2021

Article • Dan Calladine, WARC Webinars, January 2021

Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.

Media Owner Profile: Facebook, Rest of World

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Facebook includes Rest of World (Africa, Latin America and the Middle East) data on advertising revenue, daily active users and monthly active users.

Media Owner Profile: Facebook, Asia Pacific

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Facebook includes Asia Pacific data on advertising revenue, daily active users and monthly active users.

Media Owner Profile: Facebook, Europe

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Facebook includes Europe data on advertising revenue, daily active users and monthly active users.

Media Owner Profile: Facebook, Global

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Facebook includes global data on advertising revenue, daily active users, monthly active users and advertising spend.

Media Owner Profile: Facebook, North America

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Facebook includes North America (United States & Canada) data on advertising revenue, daily active users and monthly active users.

Media Owner Profile: Netflix, Global

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Netflix includes global data on streaming revenue, streaming subscribers and company advertising spend.

TikTok leads the social pack as user activity doubles

Data • Rob Clapp, WARC Data Points, January 2021

An overview of the growth in consumption per user of major social apps in 2020.

Everything you need to know about shoppable video

Article • Rayhan Perera, WARC Exclusive, January, 2021

An introductory guide to shoppable video media opportunities for brands.

Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.

Volkswagen Malaysia: 12.12 – A frictionless social media shopping experience

Case Study • WARC Cases, 2019

Automotive brand Volkswagen earned media attention and grew conversion rate in Malaysia with an s-commerce campaign during the 12.12 online shopping festival.

Volkswagen Malaysia: Buckle Up

Case Study • WARC Cases, 2020

Automobile brand Volkswagen brought attention to the issue of children’s car safety in Malaysia through a social-first content campaign.

Social media is driving mobile commerce growth

Data • Rob Clapp, WARC Data Points, January 2021

An overview of mobile e-commerce traffic growth and acquisition channels in Europe and North America.

New digital activities likely to last in Japan

Data • Rob Clapp, WARC Data Points, December 2020

An overview of new digital activities in Japan during the coronavirus (COVID-19) outbreak.

Gen Z is here, and brands need to be okay with giving up control

Article • Low Lai Chow, Event Reports, IAB SEA+India Re:Volve Webinar Series, October 2020

An IAB SEA+India webinar outlined how brands need to change their mindsets in order to better connect with Gen Z consumers.

Direct Line Group turns to BVOD and YouTube to deliver incremental reach

Article • Alex Brownsell, WARC Exclusive, December 2020

UK insurer Direct Line Group tested digital platforms to plug a gap in its audience reach.

How to market to rural consumers in India

Article • Kunal Sinha , WARC Best Practice, September 2017

This article explains key steps marketers need to take to market effectively to rural consumers in India – a population of 840 million that is expected to grow.
Insights into today’s high net worth individuals

Article • Kim Mackenzie and Sharon Panelo, WARC Exclusive, August 2018

Outlines the findings of research conducted to build a picture of today's high-net-worth individuals (HNWI) in the fashion, jewelry, horology, duty free conglomerates, financial advisers, luxury publishers, travel, and luxury auto brands industries.
Culture Vulture, Luxury Edition 05

Article • Victoria Cook, WPP Atticus Awards, Merit, Media and Communications Planning, 2015

This report explores the global luxury market, describes ten cultural dynamics driving change in the market, and applies those trends to several luxury categories.
The changing face of luxury: what affluent consumers want

Article • Brian McGee, Event Reports, MRS Luxury Research Conference, September 2016

This event report details how GfK, a market research firm, has been examining why the luxury goods industry is forecast to remain in stagnation in high-growth and mature markets.
Global luxury goods overview

Article • Euromonitor Strategy Briefings, March 2017

This report discusses the luxury goods industry in a global context, including changes in key markets, consumer attitudes and technology’s influence on luxury goods.
The future of TV in India

Article • Kunal Sinha, WARC Exclusive, December 2017

Looks at the current market for TV in India and discusses its future in the midst of new digital technologies and changes in viewership.