Radio & audio

What we know about activist campaigns

Article • WARC Best Practice, September 2020

Provides marketers with information and guidance on harnessing grassroots activism and provoking people into taking action for change.
Demonstrating the Advantage of Artificial Intelligence in Market Research

Research Paper • Gary Ellis, ESOMAR, Fusion, 2018, pp. 0-0

Through two political case studies in the US and UK, online insights platform Remesh exemplified the positive impact of AI on market research.
Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum

Research Paper • Christopher Pich, John Harvey, Guja Armannsdottir, Mojtaba Poorrezaei, Ines Branco-Illodo, and Andrew Kincaid, International Journal of Market Research, Vol. 60, No. 6, 2018, pp. 589-610

This article presents a study of young voter engagement in relation to the EU referendum—a democratic vote on the United Kingdom's membership of the European Union.
Free Democrats: A New Way of Thinking

Case Study • AME Awards, Gold, 2018, pp. 0-0

The Free Democrats Party (FDP), a German political party, regained its place in the German parliament by rebranding itself and launching a documentary and PR stunt to attract the support of millennial voters.
Makkal Needhi Maiam: Maiam Whistle

Case Study • MMA Smarties, Silver, India, 2018, pp. 0-0

Makkal Needhi Maiam, a political party in India, attracted members and addressed the growing unrest in India by launching a mobile app that allowed users to report problems in their area.
Political polarisation: the new rules for brands in the age of Brexit and Trump

Article • Trajectory, Research on WARC, September 2018

Looks at how the rules of the game have changed for brands and how they are still learning how to play amidst a time of political polarisation across generations.