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Article • WARC Best Practice, September 2020
Case Study • Tamara Cross, Stephen Cooke, WARC Awards, Shortlisted, Effective Innovation, 2020
Article • Joy Bhattacharya, WARC Exclusive, April, 2020
Case Study • Alana Zervos, WARC Media Awards, Gold and Early Adopter Special Award, Effective Use of Tech, 2019
Case Study • Touché!, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Article • David Ward, ANA, ANA Magazine, October 2019
Case Study • Emvies, Gold, 2019
News • 02 October 2019
Case Study • Valentina Carracedo, Daniela Maspole, Agustina García, WARC Awards, Entrant, Effective Content Strategy, 2019
Case Study • Sarah Rostron, Alydia Noble, WARC Awards, Silver and Partnership Award, Effective Innovation, 2019
Article • Geoffrey Precourt, Event Reports, ANA Data and Measurement conference, September 2018
News • 19 September 2018
Article • Sharon M. Goldman, ANA, ANA Magazine, August 2018
Case Study • AME Awards, Finalist, 2018
Case Study • Joy Weng, WARC Prize for Asian Strategy, Entrant, 2017
Case Study • MMA Smarties, Finalist, 2017
Case Study • Joy Weng, WARC Awards, Entrant, Effective Content Strategy, 2017
Research Paper • Cristel Antonia Russell, Dale Russell, Andrea Morales and Jean-Marc Lehu, Journal of Advertising Research, Vol. 57, No. 1, 2017, pp. 38-52
Case Study • Serena Lee and Joy Weng, WARC Prize for Innovation, Entrant, 2017
Case Study • WARC Cases, 2016
Case Study • Rosa Llamas, WARC Media Awards, Shortlisted, Effective Channel Integration, 2016
Research Paper • Nathalie Dens, Patrick De Pelsmacker, Peter Goos and Leonids Aleksandrovs, Int. Journal of Market Research, Vol. 58, No. 5, 2016, pp. 649-670
Research Paper • Davit Davtyan, Kristin Stewart and Isabella Cunningham, Journal of Advertising Research, Vol. 56, No. 3, 2016, pp. 299-310
Article • Sonia Paul, Event Reports, 3AF Asian Marketing Summit, June 2016
Research Paper • Genevieve Begy and Vishal Talwar, Int. Journal of Market Research, Vol. 58, No. 2, 2016, pp. 253-275
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Article • Stephen Whiteside, Event Reports, ANA Multicultural Marketing & Diversity Conference, November 2018
Mondelez International, the consumer packaged goods company, has fostered engagement with the LGBT community in various ways. -
Article • Stephen Whiteside, WARC Exclusive, April 2018
Research from the Cultural Marketing Council has shown the uniquely powerful connection between culture and content. -
Article • Geoffrey Precourt, Event Reports, ANA Multicultural Marketing & Diversity Conference, November 2018
Procter & Gamble, the consumer goods giant, made a bold commitment to equality with “The Talk”, an ad based around the difficult conversations black parents are forced to have with their children. -
Article • Research on WARC, October 2018
Introduces new insights on how to maximize marketing effectiveness with multicultural consumers through digital media by quantifying digital spend by ethnicity and race. -
Article • David Burgos, WARC Best Practice, July 2016
This article describes best practice for marketing effectively in today's multicultural United States, where roughly 40% of the population is non-white, constituting a big demographic shift; at their core, marketer's problems arise from siloing by profile. -
Research Paper • Kathrynn Pounders and Amanda Mabry-Flynn, Journal of Advertising Research, Vol. 56, No. 4, 2016, pp. 426-440
Gay and lesbian consumers increasingly are recognized as a lucrative target market. Advertisements more frequently incorporate images of gay and lesbian people; however, more research is needed to understand mainstream (heterosexual) consumer response to these advertisements.
