PR, WOM & earned media
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Article • James Hurman with Peter Field, WARC Exclusive, June 2020
Article • Alice Yu Yuebo, WARC Exclusive, Spotlight China, December 2020
Research Paper • Daniel McDuff and Jonah Berger, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 370-380
Article • WARC Best Practice, December 2020
Case Study • Jimmy George, Annabelle Butler, Jane Dorsett, WARC Media Awards, Silver and Platform Pioneer Award Award, Effective Use of Tech, 2020
Case Study • Kathryn Ruocco, WARC Media Awards, Bronze , Effective Use of Tech, 2020
Article • WARC Best Practice, November 2020
Article • Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2020
Article • Ana Jiménez Núñez and Leander Sodji, WARC Exclusive, November 2020
Case Study • Maxine Thomas, David Tremblay, WARC Media Awards, Silver, Effective Channel Integration, 2020
Case Study • SABRE Awards, Winner, Global, 2020
Case Study • SABRE Awards, Winner, Global, 2020
Case Study • SABRE Awards, Winner, Global, 2020
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020
Case Study • Effies (Australia), Australian Effies, Bronze, 2020
Case Study • IPA (UK), Bronze and Best Small Budget, IPA Effectiveness Awards, 2020
Article • Alex Brownsell, WARC Exclusive, October 2020
Article • Mukta Lad, Event Reports, The Big Ideas Store, July 2020
Case Study • Siju RS, Sonia Bhatnagar, Kedarnath Gupta, WARC Prize for Asian Strategy, Entrant, 2020
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Article • J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019. -
Article • Stephen Whiteside, Event Reports, IAB Direct Brand Summit, October 2018
Bonobos, the online retailer focused on men’s apparel, has built its brand through challenging traditional concepts of masculinity. -
Article • TNS, WARC Exclusive, April 2016
This article reveals how Nike, the sportswear brand, successfully adapted its core brand proposition of 'Just Do It' to very diverse cultures. -
Article • Stephen Whiteside, Event Reports, Advertising Week, October 2018
Gillette, the male grooming brand owned by Procter & Gamble, is adapting its marketing to reflect new social realities. -
Article • Scott Manson, WARC Best Practice, February 2017
This article describes the best practices and principles to keep in mind when marketing to men, a group changed by recent history; ideas of masculinity and roles in society have changed - marketing must change also. -
Article • WARC Best Practice, February 2020
Explores how the roles of modern men in society are changing and advises on how marketers should respond to this behavioural change in order to effectively advertise to men, particularly across different cultures and at a time of social change.