Influencers
Filter by
Search in
Show only
Date Range
Search within
Categories
Brands
Location
Source
Article • Shawn Francis, WARC Exclusive, Spotlight US, January 2021
Article • WARC Best Practice, January 2021
Article • Low Lai Chow, Event Reports, IAB SEA+India Re:Volve Webinar Series, October 2020
Article • Oliver Sweet and Aude Charbonneau, WARC Exclusive, Spotlight China, December 2020
Article • Alice Yu Yuebo, WARC Exclusive, Spotlight China, December 2020
Data • Rob Clapp, WARC Data Points, December 2020
Article • Ana Andjelic, WARC Exclusive, December 2020
Article • Low Lai Chow, Event Reports, DigiCon Omni, October 2020
Article • WARC Exclusive, November 2020
Data • Rob Clapp, WARC Data Points, October 2020
Article • Alex Brownsell, WARC Exclusive, October 2020
Data • Rob Clapp, WARC Data Points, September 2020
Data • Rob Clapp, WARC Data Points, September 2020
Article • Yuri Ivanov, WARC Exclusive, September 2020
Article • WARC Category Intelligence, September 2020
Article • Florencia Lujani, WARC Exclusive, September 2020
Article • Pete Lin, WARC Exclusive, September, 2020
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2020
Article • WARC Best Practice, September 2020
Article • Nishant Patel, WARC Exclusive, September 2020
Article • Research on WARC, September 2020
Article • Jidé Maduako, WARC Exclusive, August 2020
Article • Anna Hamill, WARC Exclusive, August 2020
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), August 2020
Article • Benedetta Crisafulli and Jaywant Singh, WARC Exclusive, August 2020
-
Article • WARC Best Practice, April 2020
Current reading and thinking on the topic of segmentation; a crucial element of marketing, segmentation identifies relevant consumer subgroups, focusing and directing communication strategy. -
Article • Merry Baskin & Laurie Young, WARC Best Practice, July 2016
This paper provides an overview of segmentation and the way in which it is used to identify groups of potential customers who are clustered around common, identifiable traits, and to understand how they may best be reached and how they will respond to different messages and appeals. -
Article • Phil Gault, WARC Best Practice, February 2018
Outlines the types of technologies available to shopper marketers and establishes a strategic framework by which third-party brands can enhance the effectiveness of their in-store marketing. -
Research Paper • Joeri Van den Bergh, Patrick Alders, Anneleen Boullart and Martijn Van Bijnen, ESOMAR, Qualitative, November 2014
This paper sets out research undertaken by Viacom International Media Networks (VIMN) in Northern Europe to better understand the lives and needs of millennials, how these build into trends and how VIMN can best serve this group. -
Article • Low Lai Chow , Event Reports, Digital PR Strategies Conference, July 2018
Content marketing is essential to driving sales in the luxury travel category, with customer personas split into four distinct demographics. -
Research Paper • Alexander Wheatley, Jonathan Puleston and Jason Brownlee, ESOMAR, Asia Pacific, May 2017
This paper looks at offering a universally applicable segmentation method by encouraging brands to follow a series of best practice steps.