Digital media

Article • WARC Best Practice, October 2019

Provides guidance and key reading on brand safety, including the impact fake news can have on brand credibility and how brands can ensure advertising appears in appropriate and relevant contexts.

What we know about ad blocking

Article • WARC Best Practice, September 2019

Provides guidance and reading on the topic of Ad blocking, the process through which a consumer can opt-out of receiving marketing messages; how it affects publishers' business models and how it is reaching crisis point.

What we know about marketing in real-time

Article • WARC Best Practice, September 2019

This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.

What we know about online ad fraud

Article • WARC Best Practice, August 2019

Provides marketers with information about the risks of online ad fraud, which is costing the industry billions a year, and ways of taking action against it.

What we know about viewability

Article • WARC Best Practice, August 2019

Provides guidance, best practice, and reading on viewability - a pressing issue in digital advertising, as agencies are demanding 100% viewability with new verification techniques; improvements can drive a significant ROI improvement.

What we know about combining TV with digital media

Article • WARC Best Practice, July 2019

Provides marketers with information and guidance about combining TV and digital media strategies.

What we know about moment marketing

Article • WARC Best Practice, July 2019

Explores how moment marketing can be used to effectively maximise consumers' engagement and purchase through reaching the right audience with relevant content at the right time.

What we know about marketing via gaming

Article • WARC Best Practice, July 2019

Explores how gaming platforms, which allow brands and products to be promoted via means such as sponsorship or in-game advertising, can enable brands to build reach.

How digital channels can help build a brand

Article • Oliver Feldwick, WARC Best Practice, April 2018

Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.

How to keep your brand safe online

Article • Bethan Crockett, WARC Best Practice, September 2017

This article explains how brands can best tackle safety concerns around the placement of display, video or native ads adjacent to illegal or inappropriate content.

Audience measurement in the digital age

Article • Andrew Green, WARC Best Practice, June 2017

This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.

The state of rich media

Article • Jaime Enrico Singson and Mike McNulty, WARC Best Practice, May 2017

This article explores the notion of what rich media is as well as delving into its formats, channels, providers and the challenges facing it.

How to run an effective rich media campaign

Article • Jaime Enrico Singson, WARC Best Practice, May 2017

This paper explores the key points for the running of a successful rich media campaign and provides examples of case studies that have succeeded in creating compelling rich media content.

How to maximize the return on investment from digital marketing

Article • Gian Fulgoni, WARC Best Practice, March 2016

This article explains how marketers can maximize the return on investment in digital marketing, a platform predicted to overtake TV in adspend in 2016.

Adapting to the new rules of engagement with consumers is a must to survive COVID-19

Article • Low Lai Chow, WARC Exclusive, May 2020

Kantar outlines how brands need to adapt and meet consumer expectations as the impact of COVID-19 continues to make its presence felt.

A portrait of the COVID-19 crisis as Filipino

Article • AdSpark, Research on WARC, May 2020

A deep dive into how the Filipino identity is seen through, and shaped by, the COVID-19 pandemic.

How to prepare for playing in the Google Privacy Sandbox

Article • Jack Shearring, WARC Exclusive, May 2020

Explores the impact of Google’s decision to phase out third-party cookies from its Chrome browser.

Best in class: The five rules of digital advertising effectiveness

Article • Elizabeth Lane, WARC Exclusive, May 2020

Research from IAB UK and Kantar into the brand building capabilities of digital display media.

JWT Future 100 Update

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.

Long-term economic concerns, short-term inelasticity on the Asian consumer’s mind

Article • Biprorshee Das, Event Reports, MMA and McKinsey webinar, April 2020

The Mobile Marketing Association APAC hosted a webinar with McKinsey on the perspectives on COVID-19 and its implications/learnings for consumer and retail companies.

Ramadan during COVID-19: Your playbook to the emerging personas during the festive season

Article • ADA, Research on WARC, May 2020

Looks at the different experiences muslims will have during Ramadan this year as they celebrate during the COVID-19 pandemic.

Four scenarios for a cookieless future from Mediahuis

Article • Brian Carruthers, Event Reports, INMA webinar, May 2020

Publishers are having to adapt to a future without cookies.

Brand safety in the COVID-19 crisis

Article • Trustworthy Accountability Group, Research on WARC, May 2020

Looks at how brands can deal with the increased amount of fraudulent and malware activity during the COVID-19 crisis.

COVID-19: The impact on Indian consumer sentiments

Article • Research on WARC, May 2020

Provides insights into the outlook of Indians towards the COVID-19 pandemic, the changing consumer sentiments, and evolving media consumption in India.

Four lessons for the Western world from China on B2C marketing

Article • Danielle Bailey, WARC Exclusive, May 2020

Looks at learnings from China for B2C marketers in the Western world.