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Data • Rob Clapp, WARC Data Points, February 2021
Data • Rob Clapp, WARC Data Points, January 2021
Case Study • WARC Cases, 2020
Article • Brightcove, Research on WARC, December 2020
Article • Rico Chan, WARC Exclusive, December 2020
Article • Brian Carruthers, Event Reports, DMWF Virtual, September 2020
Case Study • James Barnett, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Hannah Savage, WARC Media Awards, Gold and Collaboration With An Influencer Award, Effective Use of Partnerships and Sponsorships, 2020
Case Study • David White, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Chris McCraw, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020
Article • Mukta Lad, Event Reports, Mumbrella Sports Marketing Summit, October 2020
Case Study • Li Ping Ko, Pamela Chia, WARC Media Awards, Silver, Effective Use of Tech, 2020
Case Study • Tahaab Rais, Anna Sadykoova, WARC Media Awards, Bronze, Best Use of Data, 2020
Article • Sam Peña-Taylor, Event Reports, DMEXCO @home, September 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Silver, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Article • Alex Brownsell, Event Reports, FIPP World Media Congress, September 2020
Research Paper • Yoori Hwang and Se-Hoon Jeong , Journal of Advertising Research, Digital First, September 2020
Article • Urey Onuoha, ANA, B2B Marketer, September 2020
Article • Pete Lin, WARC Exclusive, September, 2020
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2020
Article • Funto Debo-Aina, WARC Exclusive, September 2020
Article • Research on WARC, September 2020
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Article • WARC Exclusive, April 2018
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards. -
Article • WARC Best Practice, February 2021
Examines how brands can build awareness and increase equity through effective sponsorship. -
Article • Neil Hopkins, WARC Best Practice, March 2018
Provides marketers with key best practices on planning an effective sports sponsorship strategy, which is dependent on a rigorous strategic planning process to ensure effective targeting. -
Article • WARC Best Practice, February 2020
The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl. -
Data • James McDonald & Rob Clapp, WARC Data, September 2018
This report summarises the latest research from WARC's Data platform, with a focus on sponsorship. -
Article • Misha Sher, Admap Magazine, February 2016, pp. 22-24
This article outlines seven strategies by which brands can successfully leverage the power of sport sponsorship.