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Online video and social advertising to accelerate this year

Data • Rob Clapp, WARC Data Points, April 2021

An overview of global media investment in 2020 and 2021.

What we know about cinema advertising

Article • WARC Best Practice, March 2021

The latest research on advertising in cinemas shows that movies are seeing a resurgence in popularity among young and senior audiences alike – and that cinemas are a positive environment in which people are more emotionally engaged, and receptive to advertising.

wagamama: From Bowl to Soul

Case Study • Becky Geiringer, Jane Dorsett, Maria O'Conner, WARC Media Awards, Silver and Path-To-Purchase Award, Effective Channel Integration, 2020

Restaurant chain wagamama put cinema at the heart of a UK multichannel campaign to encourage 'Urban Butterflies' to visit its restaurants more often.

United States, Cinema advertising expenditure

Data • Cinzia Petio, WARC Data Points, November 2020

An overview of total cinema advertising spend in the United States since 2011.

Australia, Cinema advertising expenditure

Data • Cinzia Petio, WARC Data Points, November 2020

An overview of cinema advertising expenditure in Australia since 2010.

China, Cinema advertising expenditure

Data • Cinzia Petio, WARC Data Points, November 2020

An overview of total cinema advertising spend in China since 2012.

Stirring souls and selling bowls the wagamama way, through the secret power of cinema

Case Study • IPA (UK), Bronze, IPA Effectiveness Awards, 2020

British restaurant chain wagamama outperformed the market during the 'casual dining crunch' by using cinema to launch its campaign From Bowl to Soul.

Media costs to fall 0.9% this year

Data • Rob Clapp, WARC Data Points, October 2020

An overview of the latest expected changes in media costs this year.

ECI Media Management Inflation Report Update October 2020

Data • ECI, WARC Data, October 2020

An October 2020 update of ECI Media Management's Media Inflation Report, providing the latest global, regional and local inflation estimates for 2020 across key media.

One-third of APAC consumers say they will visit the cinema less often after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2020

An overview of leisure activities in seven Asia Pacific markets after the coronavirus (COVID-19) outbreak.

Vlogs are one of the fastest growing sources for brand discovery

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2020

An overview of brand and product discovery among Gen Z and Baby Boomer consumers.

OldTown White Coffee: Anything is Pause-able with OldTown White Coffee

Case Study • Galen Lau, Su Ling Chan, WARC Prize for Asian Strategy, Entrant, 2020

Coffee brand OldTown White Coffee increased sales and market share by targeting millenials with a multichannel campaign.

OMO: Post-Credit Wash

Case Study • Roy Khachan, Remie Abdo, WARC Prize for MENA Strategy, Bronze, 2020

Detergent brand OMO piggybacked on the Marvel film franchise's famous post-credits scenes to boost sales and appeal to millennials in Lebanon.

Facebook: Beyond the Screen

Case Study • SABRE Awards, Gold, EMEA, 2020

Facebook, a social media platform, improved consumer perception in the UK by launching a feature film that showed the positive impact Facebook can have in real life, beyond the screen.

How cinema can challenge the rise of in-home movie premieres

Article • Alex Brownsell, WARC Exclusive, June 2020

Advice for cinema companies on how to revive consumer interest in the medium after COVID-19 lockdown restrictions have been lifted.

Jeep: Champion of Adventure at the Winter X Games

Case Study • WARC Cases, 2019

Car brand Jeep refreshed its sponsorship of the Winter X Games in Aspen, Colorado, through an immersive experience that increased leads for its Wrangler vehicles.

ECI Media Management 2020 inflation report

Data • ECI, WARC Data, May 2020

ECI Media Management has released this update on its annual Inflation Report as a useful resource for advertisers and other industry players as they navigate a media landscape that has transformed beyond all recognition and plan their media activity in a post COVID-19 world.

COVID-19 to cut UK advertising by 16.7% in 2020

Data • James McDonald, WARC Data Points, May 2020

An overview of forecast UK advertising expenditure by medium in 2020 as a result of the novel coronavirus (COVID-19) outbreak.

Two in five Americans will only feel comfortable outside in over six months

Data • Rob Clapp, WARC Data Points, April 2020

An overview of when consumers in the United States expect to feel comfortable doing out-of-home activities in the face of the novel coronavirus (COVID-19) outbreak.

Brands cut adspend as over half expect sales to drop

Data • Rob Clapp, WARC Data Points, April 2020

An overview of the impact of the novel coronavirus (COVID-19) outbreak on brand sales and advertising investment by media and category.

OldTown White Coffee: Anything is Pause-able

Case Study • Su Ling Chan, Galen Lau, WARC Awards, Shortlisted, Effective Content Strategy, 2020

Coffee brand OldTown White Coffee increased sales and market share by targeting millenials with a multichannel campaign.

Toyota: Pudgy, a dog with infinite energy

Case Study • WARC Cases, 2019

Car manufacturer Toyota increased sales of its hybrid vehicles in Costa Rica through a humorous commercial that showcased the benefits of hybrid technology.

The impact of COVID-19 on media strategy

Article • MediaSense, WARC Exclusive, March 2020

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.

Consumer spend on video-on-demand overtakes cinema

Data • Rob Clapp, WARC Data Points, March 2020

An overview of consumer spend on the video entertainment market, including cinema and video-on-demand breakdown, between 2015 and 2019.

Google Assistant: OK Google, start the movie

Case Study • WARC Cases, 2018

Tech company Google raised awareness of its Assistant’s use cases in Germany through a cinema execution.

Carat's 10 trends for 2019

Article • Dan Calladine, WARC Exclusive, December 2018

Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.
The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Marketer’s Toolkit 2019: Strategy, tech and media for the year ahead

Article • WARC Trends, December 2018

WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.
How does effectiveness vary by media channel?

Article • WARC Evidence, October 2018

Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.
2018 social media trends: Instagram, influencers and Facebook

Article • Anna Hamill, Event Reports, Socialbakers Social Media Summit, March 2018

With the rise of new platforms such as Instagram Stories and the increased challenges of perennial brand favourites such as Facebook, the future of social media in the next 12 months is uncertain.
Effective Social Strategy Report: Lessons from the 2018 WARC Awards

Article • WARC Exclusive, October 2018

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2018 WARC Awards.