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Data • Rob Clapp, WARC Data Points, April 2021
Article • WARC Best Practice, March 2021
Case Study • Becky Geiringer, Jane Dorsett, Maria O'Conner, WARC Media Awards, Silver and Path-To-Purchase Award, Effective Channel Integration, 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Case Study • IPA (UK), Bronze, IPA Effectiveness Awards, 2020
Data • Rob Clapp, WARC Data Points, October 2020
Data • ECI, WARC Data, October 2020
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2020
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2020
Case Study • Galen Lau, Su Ling Chan, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • Roy Khachan, Remie Abdo, WARC Prize for MENA Strategy, Bronze, 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
Article • Alex Brownsell, WARC Exclusive, June 2020
Case Study • WARC Cases, 2019
Data • ECI, WARC Data, May 2020
Data • James McDonald, WARC Data Points, May 2020
Data • Rob Clapp, WARC Data Points, April 2020
Data • Rob Clapp, WARC Data Points, April 2020
Case Study • Su Ling Chan, Galen Lau, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Case Study • WARC Cases, 2019
Article • MediaSense, WARC Exclusive, March 2020
Data • Rob Clapp, WARC Data Points, March 2020
Case Study • WARC Cases, 2018
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Article • Dan Calladine, WARC Exclusive, December 2018
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce. -
Article • J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019. -
Article • WARC Trends, December 2018
WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them. -
Article • WARC Evidence, October 2018
Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability. -
Article • Anna Hamill, Event Reports, Socialbakers Social Media Summit, March 2018
With the rise of new platforms such as Instagram Stories and the increased challenges of perennial brand favourites such as Facebook, the future of social media in the next 12 months is uncertain. -
Article • WARC Exclusive, October 2018
Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2018 WARC Awards.