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Article • Stephen Whiteside, Event Reports, Lions Live, March 2021
Article • Jay Friedman, WARC Best Practice, February, 2021
Article • Jidi Guo, WARC Exclusive, Spotlight China, December 2020
Article • Greg Sutcliffe, WARC Exclusive, Spotlight China, December 2020
Article • Holger E. Metzger , WARC Exclusive, Spotlight China, December 2020
Article • Jeanette Phang , WARC Exclusive, Spotlight China, December 2020
Article • Reno L. Davis-Yue , WARC Exclusive, Spotlight China, December 2020
Article • Sen Lin, WARC Exclusive, Spotlight China, December 2020
Article • Stephen Whiteside, Event Reports, Lions Live, October 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Article • Josh Gardner, Kung Fu Data, WARC Trends, October 2020
Case Study • IPA (UK), Gold, Best Use of Data and Best New Learning, IPA Effectiveness Awards, 2020
Case Study • Marketing Society, The Brave Awards, Shortlisted, 2020
Article • Geoffrey Precourt, Event Reports, Lions Live, June 2020
Article • Renata Thiébaut, WARC Exclusive, June 2020
Article • Geoffrey Precourt, WARC Exclusive, June 2020
Research Paper • Alexandre Rabêlo Neto, José Milton de Sousa-Filho, Áurio Lúcio Leocádio, and João Carlos Hipolito Bernardes do Nascimento, Int. Journal of Market Research, Vol. 63, No. 3, 2020, pp. 335-349
Case Study • Selim Bdioui, WARC Awards, Entrant, Effective Innovation, 2020
Case Study • Cristina Buenaventura, Benedict Santiago, Andi Olbés, WARC Awards, Entrant, Effective Content Strategy, 2020
Case Study • Michael Brathwaite, Daisy Qin, Karlina Bear, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020
Case Study • Courtney Lock, WARC Awards, Bronze, Effective Content Strategy, 2020
Article • WARC Best Practice, February 2020
Article • Anil Thakraney, Event Reports, Chief Digital Officers’ Summit, November 2019
Article • Brian Carruthers, Event Reports, Digital Transformation Conference, November 2019
Article • Research on WARC, November 2019
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Article • WARC Best Practice, May 2020
Provides an overview of how influencer opinion and recommendations can deliver marketing messages to consumers through social networks and word of mouth. -
Article • WARC Exclusive, October 2018
Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2018 WARC Awards. -
Article • WARC Exclusive, September 2018
Analyses the key themes and summarises the winning case studies from the 2018 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges. -
Article • Ed Keller and Brad Fay, WARC Best Practice, April 2016
This article offers best practice advice on engaging influencers - defined as consumers who are much more likely than the average to seek out and share information - for campaigns based around word-of-mouth strategies. -
Article • Strategy Toolkit, Strategy Toolkit
This article discusses various approaches used by marketers to understand what consumers want. -
Article • Felix Morgan, WARC Best Practice, May 2017
This article examines best practice in influencer marketing, including how to identify the right influencers, how to approach them and how to measure the effectiveness of the campaign.