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Case Study •
Article •This report discusses examples of how virtual reality and artificial intelligence are currently being used in consumer research and possible future directions.
Zalando: The Journey From Data to Emotion: How qualitative research helped a big data company change both its advertising and branding approach
Research Paper •This paper examines how Zalando, a European fashion e-commerce company, used qualitative research to investigate and improve its likeability in Nordic countries.
Research Paper •This article examines research carried out in the US by Samsung and Starcom into the benefits of VR in building emotionally engaging brand experiences.
Bitter Sweet Symphony: A case study showing how a careful fusion of semiotics, social media analysis & creative storytelling built a powerful new strategy for an over 100 year old aperitif brand
Research Paper •Suze, the French alcoholic drink, rejuvenated its strategy to reach a younger and more mindful target in France, Switzerland, Germany and the US.
Article •L'Oréal, the beauty company, has built out market insights and foresight capabilities as it seeks to prepare for an increasingly complex future.
Article •This article provides a best practice guide to social media listening – the process of capturing mentions of brands on the internet – and how marketers can better understand and respond to their audiences’ feelings and sentiments.