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Case Study • Melek Ourir, WARC Prize for MENA Strategy, Grand Prix, 2020
Case Study • Selim Bdioui, WARC Awards, Entrant, Effective Innovation, 2020
Case Study • Melek Ourir, WARC Awards, Gold, Effective Use of Brand Purpose, 2020
Article • Euromonitor Strategy Briefings, September 2019
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019
Case Study • Tahaab Rais, Mongi Bhouri , WARC Prize for MENA Strategy, Bronze, 2019
Case Study • Melek Ourir, WARC Prize for MENA Strategy, Entrant, 2019
Data • Rob Clapp, WARC Data Points, June 2019
Case Study • Tahaab Rais, Mongi Bhouri, WARC Awards, Gold, Effective Content Strategy, 2019
Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019
Case Study • Melek Ourir, WARC Prize for MENA Strategy, Shortlisted, 2018
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Case Study • Tahaab Rais, Mongi Bhouri, WARC Awards, Gold, Effective Content Strategy, 2018
Case Study • Zeynel El-Glaoui, Selim Bdioui, WARC Prize for MENA Strategy, Entrant, 2017
Case Study • Amal Ben Saad, WARC Prize for MENA Strategy, Entrant, 2017
Case Study • Amal Ben Saad, WARC Prize for MENA Strategy, Entrant, 2017
Case Study • Tahaab Rais, Mongi Bhouri, WARC Prize for MENA Strategy, Silver, 2017
Case Study • Farah Ben Jemia, WARC Prize for MENA Strategy, Entrant, 2017
Case Study • Tahaab Rais, Mongi Bhouri, WARC Awards, Shortlisted, Effective Social Strategy, 2017
Research Paper • Mona Ahmed, Asli Kokcu Peksen and Ghaida Fatany, ESOMAR Conference papers, MENAP Dubai, March 2017
Research Paper • Yamen Koubaa, Rym Boudali Methamem and Fatitha Fort, Int. Journal of Market Research, Vol. 57, No. 1, 2015, pp. 95-124
Research Paper • Nébil Belaam , ESOMAR Conference papers, Congress, Atlanta, September 2012
Rankings • WARC Creative 100, 2012
Rankings • WARC Creative 100, 2012
Rankings • WARC Creative 100, 2012
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Article • Brooke Hemphill, Event Reports, Mumbrella MSIX, November 2018
New research indicates that smart content and optimal sequencing can significantly boost the effectiveness of out-of-home campaigns by more than 30%. -
Article • Heather Andrew, WARC Best Practice, December 2018
This paper addresses the implications of this changing research landscape and, in particular, how neuroscience principles can help marketers and advertisers to:. -
Article • Low Lai Chow , Event Reports, Video Marketing Strategies, November 2018
Hosting video advertising on premium media sites can make a difference in boosting consumer trust and effectiveness. -
Article • WARC Best Practice, December 2020
This article explores the emerging use of neuroscience in market research, a discipline capable of exposing the underlying motivations behind consumer decision making. -
Article • WARC Best Practice, September 2020
This article provides marketers with information and guidance about using behavioural economics (BE) to inform marketing strategies. -
Research Paper • Vanessa Evans, Amy Hunt and Cassidy Rouse, Admap Magazine, October 2017, pp. 20-21
This article examines research carried out in the US by Samsung and Starcom into the benefits of VR in building emotionally engaging brand experiences.