Middle East & North Africa
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Data • Rob Clapp, WARC Data Points, January 2021
Case Study • Tahaab Rais, Saad Yusuf, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Mario Morby, WARC Media Awards, Bronze, Effective Channel Integration, 2020
Case Study • Tahaab Rais, WARC Media Awards, Bronze, Effective Channel Integration, 2020
Data • Rob Clapp, WARC Data Points, November 2020
Data • Rob Clapp, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Rob Clapp, WARC Data Points, September 2020
Data • Rob Clapp, WARC Data Points, August 2020
Data • Rob Clapp, WARC Data Points, July 2020
Case Study • Dana Alkutoubi, WARC Prize for MENA Strategy, Shortlisted, 2020
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Bronze, 2020
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • Mario Morby, WARC Prize for MENA Strategy, Bronze, 2020
Case Study • Ali Khalil, WARC Prize for MENA Strategy, Bronze, 2020
Case Study • Maxime Menant, Remie Abdo, WARC Prize for MENA Strategy, Gold and Brand Rebel Award, 2020
Case Study • Dana Alkutoubi, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • Mario Morby, WARC Prize for MENA Strategy, Gold and Local Hero Award, 2020
Case Study • Tala Arakji, Anna Sadykova, WARC Prize for MENA Strategy, Entrant, 2020
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Article • Brooke Hemphill, Event Reports, Mumbrella MSIX, November 2018
New research indicates that smart content and optimal sequencing can significantly boost the effectiveness of out-of-home campaigns by more than 30%. -
Article • Heather Andrew, WARC Best Practice, December 2018
This paper addresses the implications of this changing research landscape and, in particular, how neuroscience principles can help marketers and advertisers to:. -
Article • Low Lai Chow , Event Reports, Video Marketing Strategies, November 2018
Hosting video advertising on premium media sites can make a difference in boosting consumer trust and effectiveness. -
Article • WARC Best Practice, December 2020
This article explores the emerging use of neuroscience in market research, a discipline capable of exposing the underlying motivations behind consumer decision making. -
Article • WARC Best Practice, September 2020
This article provides marketers with information and guidance about using behavioural economics (BE) to inform marketing strategies. -
Research Paper • Vanessa Evans, Amy Hunt and Cassidy Rouse, Admap Magazine, October 2017, pp. 20-21
This article examines research carried out in the US by Samsung and Starcom into the benefits of VR in building emotionally engaging brand experiences.
