Middle East & North Africa

Batelco: The Bu Khalid Family

Case Study • Tahaab Rais, Amit Kapoor, WARC Awards, Entrant, Effective Content Strategy, 2018

Telecoms provider Batelco devised a campaign that used entertaining mobile video content to target Bahrainis during Ramadan and increase market share.

APM Terminals Bahrain: Khalifa bin Salman Port

Case Study • SABRE Awards, Gold Sabre Award For Transportation and Logistics, EMEA, 2018

APM Terminals Bahrain, a multi-purpose facility for domestic cargo, launched a campaign in Bahrain to highlight the company's business continuity plan and makeshift operating solutions throughout the recovery phase.

Lipton: Lipton Green Tea

Case Study • MMA Smarties, Gold, MENA and Silver, EMEA, 2017

Lipton, a tea brand, replaced the handles on Lipton branded shopping trolleys with fitness trackers to encourage people in the United Arab Emirates to exercise more.

Batelco: Twitterference

Case Study • Tahaab Rais, Amit Kapoor, Umar Achraf, WARC Prize for MENA Strategy, Entrant, 2017

This case study shows how Batelco, a telecommunications provider, successfully stole its competition's customers with a simple real-time social media response campaign in Bahrain.

Batelco: The Smart Buses

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2017

This case study shows how Batelco, a telecommunications provider, increased its innovation equity by developing a smart bus that tackled the problem of child mortality in school buses in Bahrain.

Batelco: Twitterference

Case Study • Tahaab Rais, Amit Kapoor, Umar Achraf, WARC Awards, Shortlisted, Effective Social Strategy, 2017

This case study shows how Batelco, a mobile network, successfully stole its competition's customers with a simple real-time social media response campaign in Bahrain.

Batelco: The Smart Buses

Case Study • Tahaab Rais, WARC Media Awards, Entrant, Effective Channel Integration, 2016

This case study describes how Batelco, a leading communications technology and telecom provider in Bahrain, used its Internet of Things (IoT) technology to improve the safety of local children travelling to school by bus.

Batelco: The Smart Buses

Case Study • Tahaab Rais, WARC Media Awards, Bronze, Effective Use of Tech, 2016

This case study describes how Batelco, a leading telecoms provider in Bahrain, used cutting-edge IoT solution to help save children's lives on school buses.

Porsche Centre Bahrain's ‘Be A Part of Our History' Porsche Boxster

Case Study • Alexander Broers and Mark Warman, WARC Prize for Social Strategy, Entrant, 2014

This case study describes how Porsche, the car manufacturer, used social media as part of the launch of a new car model in Bahrain.