Latin America
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Data • Rob Clapp, WARC Data Points, June 2019
News • 27 八月 2018
Article • Ivan Castano, Event Reports, Festival of Media Latin America, November 2011
Research Paper • Ana Cláudia Hernandes Fioratti, ESOMAR Conference papers, Latin American Conference, Rio de Janeiro, October 2006
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Article • J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019. -
Article • Mary Connors, Event Reports, Shopper Insights & Retail Activation Conference, June 2018
Mars Wrigley, the confectionery company, has uncovered powerful new insights regarding the role that its products can play during major seasonal events. -
Article • Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2018
Kraft Heinz, the consumer packaged goods giant, is using an approach called “actvertising” to build on the impact of its advertising. -
Article • Shilpa Madan and Shankha Basu, WARC Exclusive, December 2018
New research indicates that Asian countries have different attitudes toward beauty than Western markets. -
Article • Stephen Whiteside, Event Reports, IAB Direct Brand Summit, October 2018
Bonobos, the online retailer focused on men’s apparel, has built its brand through challenging traditional concepts of masculinity. -
Article • J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
