Latin America
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Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • WARC Cases, 2018
Data • Rob Clapp, WARC Data Points, June 2019
Rankings • WARC Creative 100, 2019
Case Study • MMA Smarties, Finalist, LATAM, 2017
Case Study • Bertin Guerrero, WARC Media Awards, Entrant, Effective Channel Integration, 2016
Case Study • Vicente Caceres , WARC Media Awards, Effective Use of Tech, 2016
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016
Rankings • WARC Creative 100, 2015
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2013
Article • Mark Edwards and Tracy Allnutt, Global TGI, Dispatches 10, December 2012
Research Paper • Julia Paez, Cristina Paez and María Augusta Iturralde, ESOMAR Conference papers, Latin America, Mexico City, May 2012
Case Study • WARC Cases, MPG, 2010
Research Paper • Esteban Vega-H. and H. Bernardo Creamer , ESOMAR Conference papers, Latin America, Cartagena, May 2010
Case Study • DMA (US), Leader, ECHO Awards, 2009
Research Paper • Nora de D'Alessio, ESOMAR Conference papers, Latin America Conference, Buenos Aires, September 2005
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Article • J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019. -
Article • Mary Connors, Event Reports, Shopper Insights & Retail Activation Conference, June 2018
Mars Wrigley, the confectionery company, has uncovered powerful new insights regarding the role that its products can play during major seasonal events. -
Article • Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2018
Kraft Heinz, the consumer packaged goods giant, is using an approach called “actvertising” to build on the impact of its advertising. -
Article • Shilpa Madan and Shankha Basu, WARC Exclusive, December 2018
New research indicates that Asian countries have different attitudes toward beauty than Western markets. -
Article • Stephen Whiteside, Event Reports, IAB Direct Brand Summit, October 2018
Bonobos, the online retailer focused on men’s apparel, has built its brand through challenging traditional concepts of masculinity. -
Article • J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
