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Research Paper •
Article •This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Article •Mars Wrigley, the confectionery company, has uncovered powerful new insights regarding the role that its products can play during major seasonal events.
Article •Kraft Heinz, the consumer packaged goods giant, is using an approach called “actvertising” to build on the impact of its advertising.
Article •New research indicates that Asian countries have different attitudes toward beauty than Western markets.
Article •Bonobos, the online retailer focused on men’s apparel, has built its brand through challenging traditional concepts of masculinity.
Article •This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.