Home Topics Geographies Latin America

Latin America

Latest
Most Read

Filter by

Brazil (978)

Argentina (431)

Mexico (352)

Latin America (general region) (348)

Colombia (168)

Chile (97)

Peru (74)

Puerto Rico (30)

Ecuador (17)

Uruguay (17)

Costa Rica (16)

Venezuela (14)

Dominican Republic (13)

Guatemala (12)

Search in

Case Studies (87)

Articles (5)

Research Papers (29)

News (2)

Opinion (0)

Data (13)

Rankings (32)

Show only

Recommended

(4)

Videos

(57)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

168 results found

Reset Filters

Search in

Case Studies (87)

Articles (5)

Research Papers (29)

News (2)

Opinion (0)

Data (13)

Rankings (32)

Show only

Recommended

(4)

Videos

(57)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

168 results found

Sort By

Pony Malta: Pony breaaak

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Colombian malt soft drink Pony Break ran a hyper-personalised TV and social media campaign to reverse rapidly declining sales during the Covid-19 pandemic.

Peace Products: Peace Products

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Peace Products created a unique seed brand with the global appeal necessary to turn Colombia's small farmers into profitable entrepreneurs.

Ayuda Humanitaria Para Venezuela: The good drug trafficking

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Non-profit NGO Fundacion Colibri turned the negativity of Colombian drug-trafficking on its head to ensure the continued flow of humanitarian aid into in Venezuela.

Dove: How Dove found beauty in the time of covid

Case Study • WARC Awards for Effectiveness, Shortlisted, Brand Purpose, 2021

Personal care brand Dove used the courage of healthcare workers to communicate its $7.5m Covid-19 support efforts and expand its Campaign for Real Beauty narrative in the UK.

Aguila Beer: The Beer Cap Project

Case Study • WARC Awards for Effectiveness, Shortlisted, Brand Purpose, 2021

Beer brand Aguila changed consumer behaviour and grew brand favourability and affinity scores in Colombia by alerting customers to the dangers of binge drinking through a cap redemption scheme.

Colombia, Media consumption overview, 2018-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Colombia between 2018 and 2020.

Colombia, Ad blocking

Data • WARC Data Points (GlobalWebIndex), May 2021

An overview of ad blocking in Colombia.

Colombia, Second screening

Data • WARC Data Points (GlobalWebIndex), May 2021

An overview of second screening (using another device while watching TV) in Colombia.

One in five fans use mobile apps to consume sports content

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of sports consumption on mobile apps in 2021.

Cerveza Aguila: The beer cap project

Rankings • WARC Creative 100, 2021

Cerveza Aguila, the beer brand, helped people drink responsibly in Colombia and globally by using its caps as offers for food, water and transportation brands.

Budweiser: Rebrand the game

Rankings • WARC Creative 100, 2021

Budweiser, the beer brand, announced its football sponsorship in Colombia by preserving the greatest ‘bowtie goal formations’.

BCW Colombia: “Connecting in an Infoxicated era”

Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020

BCW Colombia, a PR and communications agency, increased brand awareness in Colombia by launching a forum event that debated a range of topics affecting the communications industry.

Shopping apps see growth in Latin America but conversion rate declines

Data • Rob Clapp, WARC Data Points, October 2020

An overview of shopping app performance in Argentina, Brazil, Colombia and Mexico since July 2019.

Ad fraud ranging between 1–2% across regions

Data • Rob Clapp, WARC Data Points, September 2020

An overview of advertising fraud by country and industry.

Facebook video grows 49% in Latin America but brands struggle to attract viewers

Data • Rob Clapp, WARC Data Points, July 2020

An overview of social video views by country, content creator and genre across Latin America during COVID-19.

YouTube is removing less inappropriate content

Data • Rob Clapp, WARC Data Points, July 2020

An overview of YouTube videos and channels removed for violating community guidelines.

E-sports struggling to attract new fans during COVID-19

Data • Rob Clapp, WARC Data Points, April 2020

An overview of consumers watching e-sports and online gaming across 25 markets during the novel coronavirus (COVID-19) outbreak.

El Tiempo: #WomenRewriteWomen

Case Study • Carolina Mejia, Annabelle Butler, Jane Dorsett, WARC Awards, Silver, Effective Social Strategy, 2020

Newspaper El Tiempo persuaded influential female writers to rewrite sexist headlines through a social and owned media campaign to highlight the problem of sexism in Colombia.

Aguila: Abuse Disclaimers

Case Study • Carolina Mejia, Annabelle Butler, Jane Dorsett, WARC Awards, Entrant, Effective Social Strategy, 2020

Beer brand Cerveza Aguila repurposed its TV and radio health disclaimers to raise awareness of the dangers of excessive alcohol consumption and alcohol-fuelled violence on International Women's Day in Colombia.

Museo de Arte Moderno de Bogotá (MAMBO): The MAMBO is leased

Rankings • WARC Effective 100, 2020

The Museum of Modern Art Bogotá (MAMBO), a museum, increased revenues and number of visits through a stunt that saw it being put up for rent in Colombia.

Almacenes Éxito: Wednesday without VAT - The day a national strike became a promo

Rankings • WARC Effective 100, 2020

Almacenes Éxito, a retailer, increased sales and purchase frequency by siding with consumers to protest rising taxes in Colombia.

Cerveza Poker: WhatsApp Friends

Rankings • WARC Effective 100, 2020

Cerveza Poker, the beer brand, increased sales in Colombia by creating friendships with bots over WhatsApp.

Sugar confectionary in Latin America

Article • Euromonitor Strategy Briefings, March 2020

A regional overview of sugar confectionary in Latin America, including forecast projections and country snapshots.

Snickers: Columbia, The Official Soccer Team of Confusion

Case Study • ANA, Gold, ANA International ECHO Awards, 2020

Snickers, a confectionary brand, increased brand buzz and sales in Colombia during the 2018 Football World Cup by creating a humorous fake team based on a misconception about Colombia.

Old Spice: The Man Who Lost His Job Because He Had a “Map”

Case Study • ANA, Bronze, ANA International ECHO Awards, 2020

Old Spice, an American brand of male grooming products, increased brand awareness and growth in Colombia by launching a video campaign that showed how its products could end embarrassing sweat marks.

The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Mars Wrigley finds new insights for marketing on big occasions

Article • Mary Connors, Event Reports, Shopper Insights & Retail Activation Conference, June 2018

Mars Wrigley, the confectionery company, has uncovered powerful new insights regarding the role that its products can play during major seasonal events.
Kraft Heinz supplements advertising with “actvertising”

Article • Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2018

Kraft Heinz, the consumer packaged goods giant, is using an approach called “actvertising” to build on the impact of its advertising.
How culture affects Asia’s pursuit of beauty

Article • Shilpa Madan and Shankha Basu, WARC Exclusive, December 2018

New research indicates that Asian countries have different attitudes toward beauty than Western markets.
How Bonobos built its menswear brand through redefining masculinity

Article • Stephen Whiteside, Event Reports, IAB Direct Brand Summit, October 2018

Bonobos, the online retailer focused on men’s apparel, has built its brand through challenging traditional concepts of masculinity.
The Future 100: Trends and change to watch in 2018

Article • J. Walter Thompson Intelligence, Research on WARC, December 2017

This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.