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The Writers' Shop: Open Shelves

Rankings • WARC Media 100, 2021

The Writer’s Shop, a small Hungarian book shop, increased sales by giving consumers the opportunity to browse famous peoples’ bookshelves.

Most adults will spend more online than in store this year

Data • Rob Clapp, WARC Data Points, March 2021

An overview of whether consumers across 31 markets will spend more money online than in stores this year.

Hungary, Cost per Thousand, Upmarket adults

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of the cost per thousand (CPM) by medium when advertising to Hungarian upmarket adults since 2010.

Hungary, Cost per Thousand, Adults

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of the cost per thousand (CPM) by medium when advertising to Hungarian adults since 2010.

Hungary, Cost per Thousand, Women

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of the cost per thousand (CPM) by medium when advertising to Hungarian women since 2010.

Hungary, Cost per Thousand, Young adults

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of the cost per thousand (CPM) by medium when advertising to Hungarian young adults since 2010.

63% of consumers say future products and services should enhance their health & wellbeing

Data • Rob Clapp, WARC Data Points, June 2020

An overview of consumer expectations of future products and services to enhance their health and wellbeing across 22 different markets.

Hungarian Telekom: Family can be teamwork!

Case Study • Peter Kormanyos, Karolina Galacz, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020

Over three integrated campaigns, telco provider Hungarian Telekom successfully positioned Magenta 1 as not just a package deal, but a service that helps families work together.

Hungarian Telekom: An Extraordinary Mother's Day

Case Study • Peter Kormanyos, Karolina Galacz, WARC Awards, Entrant, Effective Social Strategy, 2020

Telco operator Hungarian Telekom created a video-based campaign to communicate the opportunities provided by technology and generate discourse around its Magenta 1 product as a 'digital toolbox' for families in Hungary.

Hungarian Telekom: Senior Gamer Club

Case Study • Peter Kormanyos, Domonkos Palfai, WARC Awards, Silver, Effective Use of Brand Purpose, 2020

Hungarian Telekom used a purpose-based native media campaign, with gaming as its core idea, to help grandparents upgrade their digital skills and reconnect with their grandchildren.

Soproni: What We Have in Common

Rankings • WARC Effective 100, 2020

Soproni, a beer brand, retained its market leader position by connecting to Hungarian culture.

Soproni: What we have in common

Case Study • WARC Cases, 2016

Hungarian beer Soproni reversed an eight-year-long volume decline and improved brand metrics through a new communication platform rooted in Hungarian culture.

Hungary, Cost per Thousand, Children

Data • Annika Chauhan, WARC Data Points, October 2019

An overview of the cost per thousand (CPM) by medium when advertising to Hungarian children since 2013.

Hungary, Cost per Thousand, Professionals

Data • Annika Chauhan, WARC Data Points, October 2019

An overview of the cost per thousand (CPM) by medium when advertising to Hungarian professionals since 2013.

Hungary, Cost per Thousand, Men

Data • Annika Chauhan, WARC Data Points, October 2019

An overview of the cost per thousand (CPM) by medium when advertising to Hungarian men since 2013.

Hungary, Cost per Thousand, Main shoppers

Data • Annika Chauhan, WARC Data Points, October 2019

An overview of the cost per thousand (CPM) by medium when advertising to Hungarian main shoppers since 2013.

Coca-Cola defends pro-LGBT ad amid political pressure

News • 06 August 2019

The Coca-Cola Company has faced criticism in Hungary from a member of the country’s ruling ultra-conservative Fidesz party over a series of ads that promote LGBT acceptance, and were timed to run alongside the major international music and arts

Only one-tenth of Europeans have paid for online news

Data • Rob Clapp, WARC Data Points, August 2019

An overview of payment for online news and the most popular payment types across 23 European countries.

MediaMarkt: Heroes of Sales – the first shoppable online comedy

Case Study • MIXX Awards, Silver, Branded Content and Video Advertising, 2019

MediaMarkt, a retailer for consumer electronics, created a campaign in Hungary which consisted of a 15-episode comedy web-series to advertise products in a MediaMarkt store.

Hungarian Telekom : Senior Gamer Club

Case Study • SABRE Awards, EMEA, Telecommunications , Gold, 2019

Telecoms company Telekom, used a native media campaign with gaming as its central idea to teach digital skills to grandparents in Hungary.

MediaMarkt: Heroes of Sales

Case Study • Júlia Iszak, WARC Awards, Entrant, Effective Content Strategy, 2019

Consumer electronics store brand MediaMarkt created an original web series to raise awareness of its offline stores among Hungarian youth.

MediaMarkt: Black Box – The real Black Friday simulator

Case Study • Júlia Iszak, WARC Awards, Entrant, Effective Content Strategy, 2019

Consumer electronics store brand MediaMarkt took an innovative approach, based around branded-content video, to boost awareness of its brand in the run-up to Black Friday in Hungary.

Mercedes-Benz: Inventors on the backseat

Case Study • Robert Beliczki, Aniko Miskovicz, WARC Awards, Entrant, Effective Content Strategy, 2019

Premium auto brand Mercedes-Benz used an innovative online-based campaign to boost awareness and rejuvenate its brand in Hungary.

Magyar Telekom: Race TV

Rankings • WARC Media 100, 2019

Magyar Telekom, a telecommunications company, used RFID technology and various filming methods to connect with participants of a running event.

K&H Bank: Fill the Gaps with K&H Bank!

Case Study • DMA (US), Silver, 2018

K&H Bank, a bank in Hungary, launched a micro-site that allows Hungarians to discuss and share what new businesses they'd love to see in their local area and gave the bank 2,512 new business applications.

What we know about consumer decision making

Article • WARC Best Practice, December 2020

Looks at the processes through which people make decisions, often sub-conscious, instinctive and driven by bias, and how to work with these processes effectively.
How to analyze the omnichannel consumer decision journey

Article • Alex Zhu, WARC Best Practice, June 2018

Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.
How the Palau Pledge effected true behavioural change

Article • Brooke Hemphill, Event Reports, Mumbrella MSIX, November 2018

Palau Pledge, one of 2018’s most celebrated campaigns, made a real difference to the environmental fortunes of tiny Pacific Island nation, Palau, and how it managed tourists.
How pharma brands can leverage behavioral economics

Article • Marylyn Donahue, Event Reports, Eyeforpharma conference, October 2018

Pharma brands should tap the power of behavioral economics as they seek to drive a change in habits among their patients.
How to design a branded customer experience

Article • Stuart Crawford-Browne, WARC Best Practice, July 2016

This article considers best practices for not only providing consumers with products but with experiences that reflect the values, interests, and benefits of the brand in a way that is relevant and engaging.
Strategy Toolkit: Theories of Consumer Behaviour

Article • Strategy Toolkit, Strategy Toolkit

This article discusses various approaches used by marketers to understand what consumers want.