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Case Study •
Research Paper •
Article •Looks at the processes through which people make decisions, often sub-conscious, instinctive and driven by bias, and how to work with these processes effectively.
Article •Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.
Article •Palau Pledge, one of 2018’s most celebrated campaigns, made a real difference to the environmental fortunes of tiny Pacific Island nation, Palau, and how it managed tourists.
Article •Pharma brands should tap the power of behavioral economics as they seek to drive a change in habits among their patients.
Article •This article considers best practices for not only providing consumers with products but with experiences that reflect the values, interests, and benefits of the brand in a way that is relevant and engaging.
Article •This article discusses various approaches used by marketers to understand what consumers want.