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One in five viewers streams at the expense of linear TV

Data • Rob Clapp, WARC Data Points, February 2021

An overview of traditional and streaming TV activity in six European countries and the United States.

A third of adults watch live TV on their mobile or computer

Data • Rob Clapp, WARC Data Points, February 2021

An overview of the share of adults who watched live TV content on their mobile, tablet, or computer in the past week across 17 different markets.

Denmark, Cost per Thousand, Men

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of the cost per thousand (CPM) by medium when advertising to Danish men since 2010.

Denmark, Cost per Thousand, Professionals

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of the cost per thousand (CPM) by medium when advertising to Danish professionals since 2013.

Denmark, Cost per Thousand, Adults

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of the cost per thousand (CPM) by medium when advertising to Danish adults since 2013.

Greece, TV Cost per Thousand, Upmarket adults

Data • Cinzia Petio, WARC Data Points, October 2019

An overview of the TV cost per thousand (CPM) when advertising to Greek upmarket adults since 2010.

Denmark, Cost per Thousand, Young adults

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of the cost per thousand (CPM) by medium when advertising to Danish young adults since 2013.

Greece, TV Cost per Thousand, Children

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of the TV cost per thousand (CPM) when advertising to Greek children since 2010.

Greece, TV Cost per Thousand, Women

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of the TV cost per thousand (CPM) when advertising to Greek women since 2010.

One in five sees no difference between YouTube and TV

Data • Rob Clapp, WARC Data Points, December 2020

An overview of the share of audiences who consider watching content on YouTube the same as watching TV across six European countries and the United States.

60% of mobile gamers are moderate players

Data • Rob Clapp, WARC Data Points, November 2020

An overview of gaming audiences across 24 markets.

Less than 10% of TikTok users follow brands on the platform

Data • Rob Clapp, WARC Data Points, September 2020

An overview of user engagement of brand profiles on different social platforms across the United States and six European countries (Denmark, Finland, Germany, Norway, Sweden and the UK).

Ad blocking easing in Europe but stable in the US

Data • Rob Clapp, WARC Data Points, September 2020

An overview of ad blocking by year, gender, age and device in Denmark, Finland, Germany, Norway, Sweden, the UK and the United States.

Laundry Care in Western Europe

Article • Euromonitor Strategy Briefings, August 2020

Provides a regional overview of laundry care in Western Europe, including forecast projections for 2021.

Netto: A Day at the beach – Getting plastic-smart on beach pollution

Case Study • SABRE Awards, Gold, EMEA, 2020

Netto, Denmark's largest discount retailer, promoted its brand purpose in Denmark by launching Project Plastic Smart to educate on the issue of plastic waste in the retail industry.

Online video consumption quadrupled during COVID-19

Data • Rob Clapp, WARC Data Points, June 2020

An overview of online video consumption in 2019 and 2020 across 10 markets during the novel coronavirus (COVID-19) outbreak.

63% of consumers say future products and services should enhance their health & wellbeing

Data • Rob Clapp, WARC Data Points, June 2020

An overview of consumer expectations of future products and services to enhance their health and wellbeing across 22 different markets.

More consumers paying for online news during COVID-19

Data • Rob Clapp, WARC Data Points, June 2020

An overview of consumers paying for online news in six European markets and the United States before and during the novel coronavirus (COVID-19) outbreak.

Denmark, Media consumption overview, 2018-2019

Data • Cinzia Petio, WARC Data, June 2020

This report provides an overview of media consumption trends in Denmark between 2018-2019.

Danish Cancer Society & Trygfonden: Help a Small Dane

Case Study • AME Awards, Bronze, 2020

The Danish Cancer Society and TrygFonden, the Danish health and safety non-profit organisation, encouraged Danes to use sun protection on their children by making an appeal to destination countries.

Libresse: Viva La Vulva

Case Study • AME Awards, Best of Show, Regional Platinum - Europe, Gold, 2020

Libresse, a brand of feminine hygiene products, increased market share in Scandinavia by launching Viva La Vulva, a lip sync video that encouraged women not to be ashamed and to love their vulvas.

E-sports struggling to attract new fans during COVID-19

Data • Rob Clapp, WARC Data Points, April 2020

An overview of consumers watching e-sports and online gaming across 25 markets during the novel coronavirus (COVID-19) outbreak.

Ready meals in Western Europe

Article • Euromonitor Strategy Briefings, April 2020

A regional overview of ready meals in Western Europe, including forecast projections and country snapshots.

Consumers uncertain about paying for online news

Data • Rob Clapp, WARC Data Points, March 2020

An overview of consumers paying for online editorial content in six European markets and the United States between 2017 and 2019.

Aldi: Creating retail-traffic through intelligent GPS data customer mapping

Rankings • WARC Media 100, 2020

Aldi, a supermarket chain, reduced spend on printed flyers in Denmark by using geofencing to efficiently target consumers.

What we know about consumer decision making

Article • WARC Best Practice, December 2020

Looks at the processes through which people make decisions, often sub-conscious, instinctive and driven by bias, and how to work with these processes effectively.
How to analyze the omnichannel consumer decision journey

Article • Alex Zhu, WARC Best Practice, June 2018

Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.
How the Palau Pledge effected true behavioural change

Article • Brooke Hemphill, Event Reports, Mumbrella MSIX, November 2018

Palau Pledge, one of 2018’s most celebrated campaigns, made a real difference to the environmental fortunes of tiny Pacific Island nation, Palau, and how it managed tourists.
How pharma brands can leverage behavioral economics

Article • Marylyn Donahue, Event Reports, Eyeforpharma conference, October 2018

Pharma brands should tap the power of behavioral economics as they seek to drive a change in habits among their patients.
How to design a branded customer experience

Article • Stuart Crawford-Browne, WARC Best Practice, July 2016

This article considers best practices for not only providing consumers with products but with experiences that reflect the values, interests, and benefits of the brand in a way that is relevant and engaging.
Strategy Toolkit: Theories of Consumer Behaviour

Article • Strategy Toolkit, Strategy Toolkit

This article discusses various approaches used by marketers to understand what consumers want.