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Data • Rob Clapp, WARC Data Points, January 2021
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Grand Prix and Category Disruptor Award, 2020
Data • Rob Clapp, WARC Data Points, July 2020
Data • Rob Clapp, WARC Data Points, June 2019
News • 11 六月 2018
Case Study • Derick Lees, WARC Prize for Asian Strategy, Entrant, 2016
Article • Research on WARC, Ogilvy and Mather, June 2016
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Ummiya Rahman, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Ummiya Rahman, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Ummiya Rahman, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Ummiya Rahman, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Ummiya Rahman, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Noor Samra and Mythili Chandrasekar, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Ummiya Rahman, WARC Prize for Asian Strategy, Entrant, 2015
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Article • Strategy Toolkit, Strategy Toolkit
This article looks at the nuts and bolts of bringing a marketing strategy to life - how to write a creative brief, and how to brief it successfully. -
Article • Reed Karaim, Event Reports, TMRE, October 2018
MetLife, the insurance provider, has shifted its marketing into more emotional territory in a bid to engage consumers in more resonant ways. -
Article • WARC Evidence, October 2018
Discusses the techniques marketers can use to estimate the likely impact of marketing activity. -
Research Paper • Jaywant Singh, Benedetta Crisafulli, and La Toya Quamina, Journal of Advertising Research, Vol. 60, No. 2, 2020, pp. 148-162
When exposed to cause-related marketing advertisements that use guilt appeals, consumers actively try to interpret the motives behind the company’s message and consequently accept (or resist) the persuasion attempt. This study demonstrates that high-emotional-intensity cause-related marketing advertisements create suspicion that the company truly might not be committed to the social cause. If the advertisement is low in emotional intensity, however, guilt appeals lower negative inferences and act as a stimulus to foster consumer identification and positive perceptions of corporate image. -
Research Paper • Karen Nelson-Field and Erica Riebe, Admap Magazine, September 2018, pp. 18-21
Outlines some of the key discoveries in an investigation into how appropriately captured attention and sales are affected by the creative characteristics of ads. -
Article • WARC Best Practice, February 2020
Explores the current thinking and writing on campaign and brand tracking, as the subject undergoes fundamental change due to an influx of new ideas from behavioural economics and research into low attention processing of advertising.
