Africa
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Data • Rob Clapp, WARC Data Points, January 2021
Data • Rob Clapp, WARC Data Points, November 2020
Case Study • SABRE Awards, Gold, Africa, 2020
Case Study • SABRE Awards, Gold, Africa, 2020
Case Study • SABRE Awards, Gold, Africa, 2020
Case Study • SABRE Awards, Gold, Africa, 2020
Case Study • SABRE Awards, Diamond, Africa, 2020
Case Study • SABRE Awards, Diamond, Africa, 2020
Case Study • SABRE Awards, Gold, Africa, 2020
Case Study • SABRE Awards, Gold, Africa, 2020
Data • Annika Chauhan, WARC Data Points (GlobalWebIndex), October 2019
Data • Rob Clapp, WARC Data Points, June 2019
Data • Rob Clapp, WARC Data Points, May 2019
Case Study • SABRE Awards, Africa, Media, Arts, and Entertainment, Gold, 2019
Case Study • SABRE Awards, Africa & EMEA, Superior Achievement in Brand-Building, Diamond, 2019
Case Study • SABRE Awards, Africa, Business-To-Business Marketing, Gold, 2019
Data • Rob Clapp, WARC Data Points, May 2019
Case Study • Adeola Kayode, WARC Awards, Entrant, Effective Content Strategy, 2019
Case Study • Adeola Kayode, WARC Awards, Silver, Effective Social Strategy, 2019
Article • Katrin Roscher, WARC Best Practice, February 2019
Research Paper • Mark Manning and Nick Leon, ESOMAR Conference papers, Congress, 2018
Data • WARC Data, August 2018
Case Study • SABRE Awards, Gold, Public Sector/Government, Africa, 2018
Case Study • SABRE Awards, Gold, Superior Achievement In Brand-Building, Africa, 2018
Case Study • SABRE Awards, Gold, Food And Beverage, Africa, 2018
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Article • WARC Best Practice, December 2020
This article provides marketers with information about how to balance long-term and short-term strategies. -
Article • WARC Best Practice, August 2020
This article provides marketers with information and guidance about attribution and marketing mix modelling. -
Article • Patrik Sahlin, WARC Best Practice, January 2018
Provides advice on attribution modelling which can help marketers understand the factors that contribute towards key performance indicators. -
Article • Strategy Toolkit, Strategy Toolkit
This article offers a selection of papers that are best-in-class on the various elements of effectiveness. -
Article • WARC Evidence, October 2018
Discusses the techniques marketers can use to estimate the likely impact of marketing activity. -
Article • John Dawes, Rachel Kennedy, Kesten Green, and Byron Sharp, International Journal of Market Research, Vol. 60, No. 6, 2018, pp. 611-620
The contribution of regression analysis (econometrics) to advertising and media decision-making is questioned and found wanting.