Article
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Peter Field, Research on WARC, April 2021
Looks at how to advertise during an economic downturn.
Article
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Research on WARC, April 2021
Looks at the key trends that will shape the future of B2B marketing and decision making over the next decade.
Article
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Paul Feldwick, WARC Exclusive, April 2021
As marketers look for ways to make creativity more effective, they should look for ways to build ‘fame’.
Article
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Orlando Wood, Research on WARC, April 2021
Explores the effectiveness of advertising during an economic downturn.
Opinion
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Lena Roland, April 2021
The new WARC Guide to Rethinking B2B Marketing outlines several forms of disruption that are reshaping this discipline. Lena Roland, Managing Editor, WARC.com, examines how learning from the consumer space might be a valuable driver of business-to-business success.
Article
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Nina Mullen , WARC Exclusive, April, 2021
A proprietary study by Wunderman Thompson demonstrates that inspiration is a critical driver of growth for B2B brands.
Rankings
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Rankings Articles, April 2021
This report uses data from Rankings results 2015-19 to assess how often that creative work is also effective.
Article
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WARC Exclusive, April 2021
This report looks at the strategies and approaches of some of the world’s most awarded campaigns for creativity in 2020.
Rankings
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Rankings Articles, April 2021
A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.
Rankings
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Rankings Articles, April 2021
A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.
Article
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WARC Exclusive, April 2021
This report looks at the strategies and approaches of some of the world’s most awarded campaigns for effectiveness in 2020.
Data
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Cinzia Petio, WARC Data Points, March 2021
An overview of marketers' change in their approach to advertising investment as a consequence of COVID-19.
Case Study
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WARC Cases, 2020
Cooking oil brand Power Oil increased sales by positioning itself as a safer, more viable alternative to unbranded cooking oils.
Case Study
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WARC Cases, 2018
Hair care brand Pantene made waves in Japan by using a baby to break the taboo of social standards.
Case Study
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WARC Cases, 2019
Street Grace, a religious organisation in the US, highlighted the issue of child sex trafficking by getting 72 school buses to tell the story of the children through a visual parade on the streets of Georgia.
Case Study
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WARC Cases, 2019
Street Grace, a religious organisation in the US, raised awareness of child sex trafficking by using AI to intercept online predators.
Case Study
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WARC Cases, 2019
Tourism New Zealand, the New Zealand tourism board, launched a year-long, integrated global campaign Good Morning World.
Case Study
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WARC Cases, 2019
Cosmetics brand Avon increased sales in Brazil by proving the durability of its product through women’s sport.
Case Study
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WARC Cases, 2020
Chando, a skincare brand, broke into the Chinese beauty market by celebrating what makes a person unique.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of the cost-effectiveness of different channels in multimedia campaigns.
Article
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Genevieve Silk, Research on WARC, March, 2021
Measuring return on investment is a fundamental part of any new or ongoing initiative and brands need accurate and effective metrics in order to do this.
Article
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Low Lai Chow, Event Reports, Spikes Asia X Campaign, February 2021
Brands planning to lead with creative marketing should note two trends, says Kantar’s regional head of creative Irene Joshy.
Article
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Stephen Whiteside, Research on WARC, March, 2021
Both brand advertising and direct-response advertising on Facebook, the social network, can drive sales, but the former strategy often does so in a more cost-effective way.
Article
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WARC Best Practice, March 2021
Explains the benefits of targeting and reach and explains key differences, such as how tight targeting can benefit short-term activation campaigns, whilst reach can be favourable for long-term brand-growth strategies.
Article
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Lars-Alexander Mayer, WARC Exclusive, March 2021
A new model for using search data to uncover regional growth opportunities.
