Article
•
Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
Article
•
Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
Article
•
Euromonitor, Research on WARC, December 2020
This report examines how shopping is being reinvented in the home and garden industry. ‘Shopping reinvented’ is one of the eight most influential megatrends shaping consumer markets.
Article
•
Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Article
•
Christophe Castagnera, WARC Exclusive, December 2020
For brands hamstrung by a lack of live events during COVID-19, ‘hybrid’ events can offer a way forward.
Article
•
Rico Chan, WARC Exclusive, December 2020
Shoppable content provides a frictionless ‘browsing-to-buying’ window for brands.
Case Study
•
Soumya Ranjan Panda, Sang Lam, Anish Appukuttan, WARC Media Awards, Silver, Effective Use of Tech, 2020
Toothpaste brand P/S harnessed the power of AI to encourage kids to brush their teeth, increasing consumption and boosting growth in Vietnam.
Article
•
Jin Kim, WARC Exclusive, November 2020
Examines new shopping behaviors brought on by COVID-19 and how they are changing the holiday shopping season for consumers, retailers and brands.
Article
•
WARC Best Practice, November 2020
A summary of new thinking and best practice on effective packaging, from the WARC Guide.
Article
•
WARC Category Intelligence, October 2020
Global strategies, campaign updates and trends in AR and VR.
Article
•
WARC Best Practice, October 2020
This article sets out key insights about the use of virtual reality within the advertising industry, arguing that the complete brand experience it can offer users will make it increasingly important in an ever more distracting world.
Article
•
Dr Wong King Yin, WARC Exclusive, September 2020
Research by the Nanyang Business School attempts to investigate how virtual reality (VR) marketing influences consumer behaviour, providing marketers with some insights on its actual effectiveness.
Case Study
•
Sang Lam, Anish Appukuttan, Soumya Ranjan Panda, WARC Prize for Asian Strategy, Shortlisted, 2020
Toothpaste brand P/S harnessed the power of AI to encourage kids to brush their teeth, increasing consumption and boosting growth in Vietnam.
Case Study
•
Su Ling Chan, Danesh Asokkumar, WARC Prize for Asian Strategy, Entrant, 2020
Auto brand Ford increased sales of its Ranger pick-up truck in Malaysia by rolling out a VR test-drive experience.
Article
•
Euromonitor Strategy Briefings, August 2020
With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
Data
•
WARC Data, August 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Article
•
Carlos Matriano, WARC Exclusive, July 2020
PHD’s Carlos Matriano outlines key developments in Southeast Asia’s e-commerce landscape that will inform brand strategy beyond COVID-19.
Data
•
WARC Data, July 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
•
Rob Clapp, WARC Data Points, July 2020
An overview of consumers' planned adoption of 5G across major markets and regions.
Case Study
•
SABRE Awards, Gold, EMEA, 2020
Cabinet Bouzar Expertises, a business management firm, educated the French public on the signs of radicalisation by using VR headsets and AI to put the viewer in the shoes of a mother questioning her son.
Case Study
•
SABRE Awards, Gold, EMEA, 2020
Huawei, a telecommunications brand, completed Schubert's famous Unfinished Symphony using AI technology and launched it at an event in London to promote its brand among UK consumers.
Research Paper
•
Nathalie Spielmann and Ulrich R. Orth, Journal of Advertising Research, Digital First, June 2020
Perceived lack of authenticity and inferences of manipulative intent by an advertiser can impede an advertisement’s intended effect.
Article
•
WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Article
•
Kate Scott-Dawkins and Mark Syal, Research on WARC, May 2020
With so little certainty around what brand marketers should expect over the coming decade, this research sets out to identify the boundaries of expectation and the areas of conventional wisdom and agreement.
Case Study
•
Vanessa Bakewell, Nigel Kendall, WARC Awards, Entrant, Effective Innovation, 2020
Capitol Records UK the music label used an augmented reality pinball game as an innovative way to launch Liam Payne's new single Stack it Up in the UK.
