Research Paper
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Nathalie Spielmann and Ulrich R. Orth, Journal of Advertising Research, Vol. 61, No. 2, 2021, pp. 147-163
Perceived lack of authenticity and inferences of manipulative intent by an advertiser can impede an advertisement’s intended effect.
Case Study
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WARC Awards
for Effectiveness, Shortlisted, Customer Experience, 2021
Armed forces branch, the US Army, created a 360 VR experience to show prospects the realities of Army life and drive recruitment numbers in the US.
Article
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Alex Brownsell, Event Reports, Advertising Week Europe, May 2021
Pinterest’s Head of Retail Tim Woollias on how brands can make shoppable content more immersive.
Case Study
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SABRE Awards, Gold, North America, 2021
Lenovo, a computer manufacturing company, launched a global short film series that used Virtual Reality to show people the stories of 10 extraordinary women leading the charge on critical issues.
Case Study
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SABRE Awards, Gold, North America, 2021
Syngenta, an agricultural science and technology provider, turned science into storytelling in the US with its virtual reality (VR) experience at the Golf Industry Show (GIS).
Article
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Alex Brownsell, WARC Exclusive, April 2021
WARC’s Alex Brownsell, senior editor for media and editor of the WARC Guide to Shoppable Media, published earlier this year takes us through why social commerce is so important, the role of influencers in effective livestream shoppable content and what shoppable media might look like in five years’ time.
Article
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Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
Article
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Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
Article
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Euromonitor Strategy Briefings, December 2020
Looks at the state of play in fashion and luxury, including the impact of COVID-19, crisis-driven changes and survival strategies.
Article
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Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Article
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Christophe Castagnera, WARC Exclusive, December 2020
For brands hamstrung by a lack of live events during COVID-19, ‘hybrid’ events can offer a way forward.
Article
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Euromonitor Strategy Briefings, December 2020
This report examines how shopping is being reinvented in the home and garden industry. ‘Shopping reinvented’ is one of the eight most influential megatrends shaping consumer markets.
Article
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Rico Chan, WARC Exclusive, December 2020
Shoppable content provides a frictionless ‘browsing-to-buying’ window for brands.
Case Study
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Soumya Ranjan Panda, Sang Lam, Anish Appukuttan, WARC Media Awards, Silver, Effective Use of Tech, 2020
Toothpaste brand P/S harnessed the power of AI to encourage kids to brush their teeth, increasing consumption and boosting growth in Vietnam.
Article
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Jin Kim, WARC Exclusive, November 2020
Examines new shopping behaviors brought on by COVID-19 and how they are changing the holiday shopping season for consumers, retailers and brands.
Article
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WARC Best Practice, November 2020
A summary of new thinking and best practice on effective packaging, from the WARC Guide.
Article
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WARC Category Intelligence, October 2020
Global strategies, campaign updates and trends in AR and VR.
Article
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WARC Best Practice, October 2020
This article sets out key insights about the use of virtual reality within the advertising industry, arguing that the complete brand experience it can offer users will make it increasingly important in an ever more distracting world.
Article
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Dr Wong King Yin, WARC Exclusive, September 2020
Research by the Nanyang Business School attempts to investigate how virtual reality (VR) marketing influences consumer behaviour, providing marketers with some insights on its actual effectiveness.
Case Study
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Sang Lam, Anish Appukuttan, Soumya Ranjan Panda, WARC Awards for Asian Strategy, Shortlisted, 2020
Toothpaste brand P/S harnessed the power of AI to encourage kids to brush their teeth, increasing consumption and boosting growth in Vietnam.
Article
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Research on WARC, September 2020
Provides regional insights to support brands as a change agent as they redefine their goals now and into the future.
Case Study
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Su Ling Chan, Danesh Asokkumar, WARC Awards for Asian Strategy, Entrant, 2020
Auto brand Ford increased sales of its Ranger pick-up truck in Malaysia by rolling out a VR test-drive experience.
Article
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Euromonitor Strategy Briefings, August 2020
With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
Data
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WARC Data, August 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Article
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Carlos Matriano, WARC Exclusive, July 2020
PHD’s Carlos Matriano outlines key developments in Southeast Asia’s e-commerce landscape that will inform brand strategy beyond COVID-19.
