Article
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Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
Article
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Research on WARC, January 2021
이 문서는 2021년 스마트하고 정서적으로 지적인 경험을 구축할 수 있는 방법에 대해 생각할 시작점을 제공한다.
Article
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Euromonitor, Research on WARC, December 2020
The combination of officially mandated shutdowns and radical cutbacks in consumer demand due to COVID-19 is reshaping physical space and the surge in demand for e-commerce is putting pressure on brick-and-mortar operators.
Article
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Euromonitor Advertiser Profiles, December 2020
This Company Profile from Euromonitor provides key details and analysis of HP Inc.
Article
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Euromonitor Advertiser Profiles, September 2020
This Company Profile from Euromonitor provides key details and analysis of Huawei Technologies.
Article
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Euromonitor Strategy Briefings, August 2020
For lifestyle brands, relevance remains critical, but will be more elusive – consumers that spend more of their time at home will socialise differently, need different products, and will engage brands differently.
Article
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WARC Best Practice, June 2020
Summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.
Data
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Rob Clapp, WARC Data Points, January 2020
An overview of the uses of Internet of Things technology among adopters in the retail and wholesale industry.
Data
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Rob Clapp, WARC Data Points, January 2020
An overview of the reasons for and challenges in the adoption of Internet of Things technology.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
Princess Cruises, a unit of Carnival Corporation, has built an “experiential Internet of Things” that allows it to understand and serve consumers in almost real time.
Article
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Research on WARC, December 2019
Explores the global trends and key drivers of fast-changing consumer behavior around the world, looking at how consumers are embracing the tangible lifestyle benefits of new apps, devices and IoT-enabled smart homes.
Article
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Alex Brownsell, Event Reports, Future of Audio, October 2019
An exploration of the role of voice technology in marketing, and predictions of how brands may be able to exploit voice in the future.
Article
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Euromonitor Advertiser Profiles, November 2019
This Company Profile from Euromonitor provides key details and analysis of Lenovo Group.
Article
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WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into the regulation and policy trends affecting marketing plans in 2020.
Article
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Jack Miles, WARC Exclusive, October 2019
Considers how tech marketers will need to address The 5th Wave of Computing – the convergence of the internet of things, artificial intelligence and 5G.
News
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06 October 2019
Baidu, the Chinese tech giant, overtook Google this summer to become the second-largest vendor of smart speakers in the world, but a senior executive believes the company can go further by turning the devices into the next smartphone.
Article
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Euromonitor Strategy Briefings, September 2019
An introduction to voice commerce, including ecosystems, Customer Lifetime Value and the road ahead for this new way to shop.
Article
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Research on WARC, September 2019
Shows for the first time the awareness of emerging technologies such as driverless cars, artificial intelligence and foldable smartphones amongst the British public.
News
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19 September 2019
Advertising is still in its infancy on smart speakers, but a new study expects it to mature quickly as inventory becomes more widely available – and China will be a crucial market.
Data
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Rob Clapp, WARC Data Points, September 2019
An overview of the prominence and impact of Internet of Things cyber-attacks.
Research Paper
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Caroline Verkest, Wim Hamaekers, Hannelore Goddyn and Alexander Mazurek, ESOMAR Conference papers, Congress, 2019
Details how Telenet, a telephone services company, leveraged data to optimise its in-store customer experience through developing and deploying retail store analytics.
News
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19 August 2019
Swedish retailer IKEA is formalising its smart home tech division, following involvement in the idea since 2012.
Data
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Rob Clapp, WARC Data Points, August 2019
An overview of active device connections by type between 2015 and 2025.
News
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12 August 2019
Reliance Jio has become “the digital gateway of India”, Mukesh Ambani claimed yesterday as he outlined an ambitious program of digital developments that aim to cement that position by upgrading the online experience of households and tran
News
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21 July 2019
The prevalence of online streaming platforms in everyday conversations may suggest that it has replaced traditional TV for consumers as the go-to for their favourite shows.
