Article
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Nick Liddell, WARC Best Practice, April 2021
Value propositions are statements that capture what makes a product, service, brand, or experience different and desirable in the minds of its intended audience.
Article
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Stephen Whiteside, Event Reports, SXSW, March 2021
Virgin Hyperloop, a vacuum tube train system that can reach speeds of 1,000 kilometers (or 621 miles) per hour, is aiming to build a customer experience to meet the needs of travelers in 2030.
Article
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Rafael Martin and Staffan Holgersson, WARC Exclusive, April 2021
With the traditional B2B marketing playbook in need of a refresh, marketers need a new approach to channel planning, say global media agency Essence’s Rafael Martin and Staffan Holgersson.
Opinion
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Dr Liam Fahey, April 2021
Surprisingly often, marketing plans are based on outdated assumptions about competitors and customers, says Dr Liam Fahey.
Article
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Research on WARC, April 2021
Assesses the post-pandemic stickiness of product subscriptions.
Article
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Alex Brownsell, WARC Exclusive, April 2021
WARC asked Gal Swisa, Always Brand Leader at P&G Israel, and Gilad Kat, Mediacom’s Team P&G Communication Planning Director, about the success of ‘Rabbi Bot’.
Article
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Jim Andrews, WARC Exclusive, Spotlight US, March 2021
The short-term outlook for sports sponsorship is tepid in the US, providing problems and opportunities.
Case Study
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WARC Cases, 2019
Street Grace, a religious organisation in the US, raised awareness of child sex trafficking by using AI to intercept online predators.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of interest in and use of subscription services across 12 markets.
Article
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Euromonitor , Research on WARC, March, 2021
As consumer awareness of social and environmental issues increases, steps to improve the beauty industry’s environmental footprint are progressing at a faster pace.
Article
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Research on WARC, March 2021
Sets out how the first impressions consumers form of your new product can determine whether they move forward to learn more and buy it or disengage completely.
Article
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Brian Carruthers, Event Reports, LIONS Live, March 2021
L’Oréal, the beauty giant, has made rapid progress on its e-commerce journey, and has now set the target of driving 50% of sales from this channel.
Article
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Low Lai Chow, Event Reports, CX Trends, February 2021
Grab’s digital transformation before the onset of the pandemic allowed the ride-hailing company to be well-positioned to face the crisis.
Article
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Wavemaker, Research on WARC, February, 2021
Marketers should embrace diversity and inclusion, grow comfortable with imperfect measurement, and consider new types of partnerships to drive growth.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Boss Coffee, a ready-to-drink coffee brand, launched 120 flavour combinations and bespoke label designs on social media app LINE to encourage online orders and pickups among busy commuters in Japan.
Article
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WARC Best Practice, March 2021
쇼핑 가능 미디어에 대한 새로운 사고 및 모범 사례 요약.
Article
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Stephen Whiteside, Event Reports, 4A’s Decisions conference, January 2021
Audible, the audiobook and podcasting platform owned by Amazon, successfully ran a test campaign that leveraged the power of 5G cellular networks.
Article
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Dr Boon Chong Lim and Jeremy Sim, WARC Exclusive, February, 2021
Nanyang Technological University’s Dr Boon Chong Lim and Prototyping Lab Aufhaven’s Jeremy Sim examine how alternative proteins, considered the next wave of food innovation, can be successfully marketed.
Article
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Camilo LaCruz, WARC Exclusive, February 2021
Looks at the top trends that will shape business in 2021, based on sparks & honey’s cultural intelligence platform Q™.
Article
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Anna Hamill, WARC Exclusive, February 2021
As one of the world’s largest companies and a long-time leader in the consumer electronics category, Apple is leaning on product innovation, software and subscriptions to drive record growth.
Article
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Backslash, WARC Trends, February, 2021
The COVID-19 pandemic has triggered a cosmic reshuffle of global realities, social norms and individual beliefs.
Article
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Steven Moy, WARC Exclusive, February 2021
As a highly regulated category, health and wellness brands can sometimes struggle to differentiate their brand from competitors.
Article
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WARC Exclusive, February 2021
Spotify 관련 기술 및 통신 분야에서의 B2B 마케팅 분석.
Article
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Dan Masquelier, WARC Exclusive, January, 2021
Finding a crisis-ready but sustainable workflow has become an imperative for marketing teams during the COVID-19 pandemic, with team burnout now commonplace.
Article
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Tanvi Singh , WARC Exclusive, Spotlight Australia, January 2021
Mindshare’s Tanvi Singh outlines lessons that financial services brands can take away from the dynamic segment of fintech brands.
