Case Study
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WARC Cases, 2020
INCUCAI, an Argentine charity, and Sony Music Entertainment, a music company, encouraged people to become cornea donors by taking away the act of seeing.
Case Study
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WARC Cases, 2020
Chando, a skincare brand, broke into the Chinese beauty market by celebrating what makes a person unique.
Article
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Jo Bowman, Event Reports, ANA Influencer Marketing & Activation Conference, December 2020
Nationwide, the insurance provider, has tapped the power of influencers to promote its sponsorship of the Walter Payton NFL Man of the Year Award.
Case Study
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WARC Cases, 2020
For the second year of its She Can STEM initiative, US non-profit organization Ad Council launched a Minecraft experience that got teen girls to immerse themselves in STEM-based challenges.
Case Study
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Tangrams Strategy & Effectiveness Awards, Gold, 2021
Pizza Hut, a restaurant chain, gave female esports gamers a new hero with its campaign in partnership with mobile game King of Glory in China.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2021
Interpride, an international organisation of producers of pride events, and the European Pride Organisers Association, a network of LGBTQI+ organisations, launched an international gamified virtual pride event: Global Pride Crossing.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Singapore Tourism Board, a statutory board under the Ministry of Trade and Industry of Singapore, encouraged Singaporeans to visit attractions within Singapore with an Instagram-led campaign that got locals to post pictures of the scenery and food the country has to offer.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Zespri, a kiwifruit exporter, launched a campaign in Japan to encourage consumers to enjoy living a healthy lifestyle easily by eating kiwifruit.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2021
Samsung, a technology company, launched its #SubtlySponsoredPost campaign to promote the latest version of its Galaxy A Series smartphone in Australia.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Kapodo (Ka), a laundry capsule company, increased sales in Singapore by launching a social media competition to win a car.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Himalaya Herbals, a personal care brand, empowered people suffering from acne in Indonesia with its Win the Fight campaign.
Article
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Low Lai Chow, Event Reports, IAB SEA+India Re:Volve Webinar Series, October 2020
IAB SEA+ India 웨비나에서는 Z세대 소비자와 더 원활하게 연결되기 위해 브랜드가 어떻게 사고 방식을 바꾸어야 하는지 설명했다.
Case Study
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Tahaab Rais, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
In the slowest part of Dubai's retail season, payment card brand Mastercard built a unique sale tied to a rare eclipse that put its brand literally in full view of the country's shoppers.
Case Study
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James Barnett, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
Male personal care brand Old Spice engaged YouTubers to help run a meme-based campaign using brand ambassador Isaiah Mustafa to launch its anti-perspirants and body sprays in Israel.
Case Study
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Chantelle Hurndell, James Davidson, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020
ANZ, the bank, pinpointed a key insight around fan behaviour to leverage its sponsorship of the national cricket team in New Zealand.
Case Study
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Thomas Johnson, WARC Media Awards, Silver and Effective Native Award, Effective Use of Partnerships and Sponsorships, 2020
British bank Lloyds ran a targeted print campaign to encourage its older, affluent customers to try its market-leading banking app.
Case Study
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Amy Butterworth, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2020
Tesco, the grocery retailer, used ad-funded programming to amplify its nostalgic centenary celebrations in the UK.
Case Study
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Tahaab Rais, Yasmin Shehab, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2020
Shampoo brand Clear boosted brand favourability and awareness through a football-centred initiative in Egypt.
Case Study
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Tahaab Rais, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2020
Children's retailer Babyshop increased brand affinity through a multi-channel Mother's Day initiative centred around breast cancer in the United Arab Emirates.
Case Study
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Chris McCraw, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020
Dove needed to reclaim ownership of the 'real beauty' conversation to drive sales and penetration in the United States.
Case Study
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Patricia Ochando, WARC Media Awards, Silver and Early Adopter Award Award, Effective Use of Tech, 2020
Fast-food brand McDonald's turned digital OOH billboards into ordering kiosks to drive awareness of its McDelivery service and sales in Spain.
Case Study
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Dr. Viral Nagori, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Luxury car-maker Maserati created a member-get-member social media campaign, with WeChat as its central platform, to drive engagement and sales in China.
Case Study
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Tahaab Rais, Josephine Younes, Nayaab Rais, WARC Media Awards, Bronze, Effective Use of Tech, 2020
Book retailer WHSmith drove sales and footfall through a gamification strategy in the United Arab Emirates.
Case Study
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Maan Bernardino, WARC Media Awards, Bronze, Effective Use of Tech, 2020
Philippines-based dressings brand Lady's Choice reversed a period of slowing growth by leveraging online communities and using Facebook Live to break e-commerce records.
Case Study
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Soumya Ranjan Panda, Sang Lam, Anish Appukuttan, WARC Media Awards, Silver, Effective Use of Tech, 2020
Toothpaste brand P/S harnessed the power of AI to encourage kids to brush their teeth, increasing consumption and boosting growth in Vietnam.
