Ethics and Regulation
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Article • SeeHer & Dentsu, Research on WARC, April, 2021
Article • Jason Mander, WARC Exclusive, March 2021
Article • Wavemaker, Research on WARC, February, 2021
Article • WARC Strategy Toolkit, March 2021
Article • Research on WARC, February 2021
Article • Steven Moy, WARC Exclusive, February 2021
Article • Chasson Gracie, Joshua Richards, Daniel Pozzebon, Kevin Keane, Jasmin Amin , WARC Exclusive, January, 2021
Article • Low Lai Chow, Event Reports, The Drum Digital Summit, November 2020
Article • Dentsu and SeeHer, Research on WARC, December 2020
Article • Dentsu and SeeHer, Research on WARC, December 2020
Article • Shazia Ginai, WARC Exclusive, December 2020
Data • Marte Aune, WARC Data Points, November 2020
Article • ANA & AIMM, Research on WARC, November, 2020
Article • Nick Callaghan, WARC Exclusive, November 2020
Article • WARC Exclusive, November 2020
Article • WARC Exclusive, November 2020
Article • Stephen Whiteside, Event Reports, 3AF Asian Marketing Summit, October 2020
Article • Stephen Whiteside, Event Reports, Asian American Advertising Federation’s Asian Marketing Summit, October 2020
Article • Kai D. Wright, Monique Nelson, Carol Watson and Kristin Hooper, WARC Webinars, November 2020
Article • Geoffrey Precourt, Event Reports, Association of National Advertisers Masters of Marketing Week, October 2020
Article • Research on WARC, September, 2020
Article • Steve Keller, WARC Exclusive, October 2020
Article • Lydia Amoah, WARC Exclusive, October 2020
Article • Husani Oakley, WARC Exclusive, October 2020
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Article • Geoffrey Precourt, Event Reports, Festival of Media LATAM, October 2018
Philip Morris International is shifting away from cigarettes, its traditional business driver, and towards smoke-free products that offer a healthier alternative to existing smokers. -
Article • Euromonitor Strategy Briefings, December 2017
Provides an overview of the legal cannabis and tobacco markets, including regulation and supply chain and tobacco implications. -
Case Study • Donald Pirie and Florence Sharp, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2018, pp. 0-0
Vype, a leading vaping brand, increased its market share in the UK by redesigning its communication model and launching a campaign that reached consumers at various touchpoints. -
Case Study • Donna Vallone, Alexandria Smith, Tricia Kenney and Marisa Greenberg, Journal of Advertising Research, Vol. 56, No. 4, 2016, pp. 414-425
The Truth Initiative strives to protect a new generation of youths who are prime prospects for the tobacco industry, by engaging that audience and reigniting their interest. -
Research Paper • Joe Phua, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 242-254
This study examined exposure to three types of e-cigarette marketing—sponsored advertisements, brand pages, and user-created groups—on social networking sites and their influence on health-related outcomes. -
Article • Euromonitor Company Profiles, August 2018
This Company Profile from Euromonitor provides key details and analysis of Japan Tobacco Inc, the owner of brands such as Camel, Winston, Mild Seven and Glamour.