Emotion
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Article • WARC Best Practice, February 2021
Article • Stephen Whiteside, WARC Exclusive, February, 2021
Article • EACA/Effie Awards Europe, Research on WARC, January, 2021
Article • Tom Roach, Research on WARC, January, 2021
Article • WARC Webinars, December 2020
Research Paper • Eunjin (Anna) Kim and Sidharth Muralidharan, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 452-466
Research Paper • Rohit H. Trivedi and Thorsten Teichert, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 439-451
Research Paper • Daniel McDuff and Jonah Berger, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 370-380
Case Study • Tahaab Rais, Carl Bou Abdallah, Emile Atallah, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Chantelle Hurndell, James Davidson, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Katy Harkness, Francesca Blair, Tom Mardon, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Joy Molan, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Tahaab Rais, Yasmin Shehab, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Amy Butterworth, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2020
Case Study • David White, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Kevin Pinto, Mohit Lodha, WARC Media Awards, Shortlisted, Effective Use of Tech, 2020
Case Study • Werner Iucksch, Melantha Tan, Arnaud Robin, WARC Media Awards, Silver , Effective Use of Tech, 2020
Case Study • James Barnett, WARC Media Awards, Gold , Effective Use of Tech, 2020
Case Study • Kathryn Ruocco, WARC Media Awards, Bronze , Effective Use of Tech, 2020
Case Study • Tom Curtis, WARC Media Awards, Bronze , Effective Use of Tech, 2020
Research Paper • Manuel Garcia-Garcia, Ph.D., ARF Experiential Learning, November 2020
Case Study • Krshna Prashant, Sulin Lau, WARC Media Awards, Silver, Best Use of Data, 2020
Case Study • Hayley White, Jenni Gabbarelli, WARC Media Awards, Gold, Best Use of Data, 2020
Article • Graham Page, WARC Exclusive, November, 2020
Article • Elena Yepes, Juan Isaza and Jorge Becerra, WARC Exclusive, November 2020
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Article • Low Lai Chow , Event Reports, Digital PR Strategies Conference, July 2018
Circles.Life, a telco challenger brand in Singapore, has put PR, out-of-home and viral stunts at the heart of its brand marketing. -
Article • WARC Category Intelligence, March 2018, pp. 0-0
Global strategies, campaign updates and trends in the telecoms and ISPs category. -
Case Study • SABRE Awards, Gold, Asia-Pacific, 2017, pp. 0-0
Logistics company UPS used PR to reposition the brand as a partner to help solve business problems in order to grow its business in Asia. -
Article • Colin Grimshaw, Admap Magazine, January 2018, pp. 3-3
Outlines a series of papers exploring the challenges and opportunities for telecommunications brands. -
How Vodafone Ireland used emotion over the long-term to build brand value and resist commodification
Case Study • Hayley Sivner, Fiona Keyte and Colleen Savage, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2018, pp. 0-0
Vodafone Ireland, a telecommunications company, used emotion over the long term to build brand value and resist commodification. -
Article • Samuel Davis, Admap Magazine, January 2018, pp. 22-24
Looks at how UK telecoms brands are performing on TV and offers four guidelines on what works to drive both memorability and branding.