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Article • WARC Best Practice, February 2021
Article • Leslie Wood, WARC Exclusive, February 2021
Article • Andrew Mitchell, WARC Exclusive, February 2021
Article • Jenny Chan, WARC Exclusive, February 2021
Article • Nigel Hollis, WARC Exclusive, February 2021
Article • Brian Carruthers, Event Reports, Web Summit, December 2020
Article • Oliver Feldwick and Heleana Blackwell, WARC Best Practice, January, 2021
Article • WARC Exclusive, Spotlight Australia, January 2021
Article • Stephen Whiteside, WARC Exclusive, January 2021
Data • Rob Clapp, WARC Data Points, January 2021
Article • Rayhan Perera, WARC Exclusive, January, 2021
Data • Rob Clapp, WARC Data Points, January 2021
Article • Research on WARC, August 2020
Case Study • WARC Cases, 2019
Data • Rob Clapp, WARC Data Points, January 2021
Article • Trajectory, Research on WARC, January, 2021
Article • Euromonitor Strategy Briefings, January 2021
Article • Euromonitor, Research on WARC, December 2020
Article • Euromonitor Strategy Briefings, December 2020
Article • Euromonitor, Research on WARC, December 2020
Article • Euromonitor, Research on WARC, December 2020
Data • Rob Clapp, WARC Data Points, December 2020
Data • Rob Clapp, WARC Data Points, December 2020
Article • Callum Saunders, WARC Exclusive, December 2020
Article • Sen Lin, WARC Exclusive, Spotlight China, December 2020
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Case Study • Vicki Holgate, Laura Pirkis and Matthew Scott, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018, pp. 0-0
Sport England, a UK government agency, increased the number of women exercising due to its campaign which helped women feel more confident exercising. -
Case Study • Gary Peace, WARC Awards, Shortlisted, Effective Innovation, 2018, pp. 0-0
The University of Sydney, the Australian education institution, used programmatic and personalisation to increase postgraduate applications. -
Case Study • Euro Effies, Gold, 2018, pp. 0-0
Art Fund, a British charity, used emotional campaigning and its first ever film, to raise its sales performance of the National Art Pass. -
Article • Matthew Carlton, Event Reports, YMS18, March 2018
University students offer a distinct grouping and one which brands have a unique opportunity to reach and build a relationship with. -
Research Paper • Antje Cockrill and Isobel Parsonage, Journal of Advertising Research, Vol. 56, No. 4, 2016, pp. 401-413
How effective is shock advertising for charities? To address this question, the current researchers used an experimental design based on a cross-sectional sample of three groups of adults. -
Case Study • Matthew Waksman and Rob Fullerton-Batten, Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2018, pp. 0-0
The British Army, a British land warfare force, increased the number of applications it received after launching a compelling story-based campaign to reach a broader group of young people.