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Article • Alex Brownsell, WARC Exclusive, April 2021
Article • Samantha Skey, WARC Exclusive, Spotlight US, March 2021
Article • Low Lai Chow, Event Reports, InMobi Gearing up for Ramadan virtual event, March 2021
Article • Jason Mander, WARC Exclusive, March 2021
Article • WARC Strategy Toolkit, March 2021
Data • Rob Clapp, WARC Data Points, February 2021
Article • Shawn Francis, WARC Exclusive, Spotlight US, January 2021
Article • J. Walker Smith, WARC Exclusive, Spotlight US, January 2021
Article • Victoria Sakal, WARC Exclusive, Spotlight US, January 2021
Data • Rob Clapp, WARC Data Points, January 2021
Article • WARC Best Practice, January 2021
Article • Dentsu and SeeHer, Research on WARC, December 2020
Case Study • MMA Smarties, Bronze, North America, 2020
Case Study • Hayley White, Jenni Gabbarelli, WARC Media Awards, Gold, Best Use of Data, 2020
Article • ANA & AIMM, Research on WARC, November, 2020
Article • Stephen Whiteside, Event Reports, 3AF Asian Marketing Summit, October 2020
Article • Stephen Whiteside, Event Reports, Asian American Advertising Federation’s Asian Marketing Summit, October 2020
Article • Lydia Amoah, WARC Exclusive, October 2020
Article • Carol Watson, WARC Exclusive, October 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Article • WARC Best Practice, October 2020
Article • Jeffrey L. Bowman, WARC Exclusive, October 2020
Article • Monique Nelson, WARC Best Practice, October 2020
Case Study • ARF Ogilvy Awards (US), Grand Ogilvy, 2020
Article • Mark Pinnes and Hiwot Wolde-Senbet, WARC Exclusive, October 2020
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Article • Colin Shaw, Admap Magazine, April 2018, pp. 16-19
Explains the emotions that drive and destroy values, how to evoke deliberate emotions in consumers and what this kind of approach means in the omnichannel experience. -
Case Study • SABRE Awards, Diamond, APAC, Superior Achievement in Research and Planning, 2018, pp. 0-0
Daiwa House, a leading house builder in Japan, addressed housework inequality through a combination of home design and a targeted campaign combining surveys, online content and offline events to stimulate a nationwide conversation about "nameless chores". -
Case Study • Matt Wyatt, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018, pp. 0-0
Purplebricks, an online estate agent, increased its brand consideration and website traffic by launching a series of TV commercials that showed how an unconventional choice like Purplebricks could save people from 'commisery'. -
Case Study • SABRE Awards, Gold, APAC, Public Education, 2018, pp. 0-0
PACE, the PET Packaging Association for a Clean Environment, encouraged people in India to support its PET bottle movement and the notion of recycling by personalising the issue through a video and digital campaign. -
Case Study • Adam Lowrey and Nathan Crow, WARC Prize for Social Strategy, Entrant, 2015
This case study explains how accounting software firm Intuit raised its profile amongst American small business by running a competition with a Super Bowl ad spot as the prize. -
Research Paper • Lei Liu, Jin Zhang and Hean Tat Keh, Journal of Advertising Research, Vol. 58, No. 4, 2018, pp. 464-475
Surprisingly little empirical research has examined the effects of event marketing at the company level.
