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Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Case Study • Tahaab Rais, Yasmin Shehab, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Thanh Vo, Ha Tran, Soumya Ranjan Panda, WARC Media Awards, Bronze, Best Use of Data, 2020
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Article • Euromonitor Strategy Briefings, July 2018
A global outlook on the alcoholic drinks category, including information on the leading companies and brands, five trends shaping the industry and market snapshots. -
Article • WARC Category Intelligence, January 2020
Global strategies, campaign updates and trends in the alcoholic drinks category. -
Case Study • Anouk Kalaf, Linda Fagerlund, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2018, pp. 0-0
Drinks manufacturer Diageo joined forces with TV cooking show MasterChef and created a multimedia strategy to boost spirit sales in Australia. -
Case Study • Katie Mackay-Sinclair, Jack Farrelly and John Thomson, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018, pp. 0-0
Baileys, a brand of cream liqueur, repositioned itself into the world of 'real adult treats' and reversed downwards trending sales. -
Research Paper • Sven Am and Julliette Margerand, ESOMAR, Fusion, 2018, pp. 0-0
Suze, the French alcoholic drink, rejuvenated its strategy to reach a younger and more mindful target in France, Switzerland, Germany and the US. -
Case Study • Lisa Stoney, Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2018, pp. 0-0
Guinness, an alcoholic beverage brand, increased its market share in the UK by launching a TV campaign that created an cultural connection that reinforced its Made of More message.
