Home Topics Categories Toiletries & cosmetics

Toiletries & cosmetics

Latest
Most Read

Filter by

Skin care, sun protection (329)

Toiletries & cosmetics (general) (309)

Hair care (308)

Cosmetics, beauty aids (256)

Deodorants, anti-perspirants (244)

Bath toiletries, soaps (200)

Oral health (195)

Fragrances, perfumes (156)

Feminine hygiene (155)

Baby care (143)

Shaving products (113)

Luxury toiletries & cosmetics (26)

Search in

Case studies (207)

Articles (55)

Research papers (14)

News (13)

Opinion (1)

Data (5)

Rankings (34)

Show only

Recommended

(8)

Videos

(107)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Categories

Brands

Location

Source

329 results found

Reset Filters

Search in

Case studies (207)

Articles (55)

Research papers (14)

News (13)

Opinion (1)

Data (5)

Rankings (34)

Show only

Recommended

(8)

Videos

(107)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Industry Sector

template

Brand

template

Location

template

Source

template

329 results found

Sort by

The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.

Child products and groceries see greatest e-commerce growth in France

Data • Rob Clapp, WARC Data Points, December 2020

An overview of e-commerce categories in France during the coronavirus (COVID-19) outbreak.

L'Oréal Paris: Making age a non-issue

Case Study • Joy Molan, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020

L'Oréal Paris, the global beauty brand, used a special edition of fashion monthly British Vogue to champion age positivity and reconnect with British consumers.

Dove: Dove Reshapes Stock Imagery To Shatter Beauty Stereotypes

Case Study • Chris McCraw, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020

Dove needed to reclaim ownership of the 'real beauty' conversation to drive sales and penetration in the United States.

Snacks and personal care products see greatest e-commerce lift

Data • Rob Clapp, WARC Data Points, November 2020

An overview of e-commerce categories in Europe during the coronavirus (COVID-19) outbreak.

Procter & Gamble Co (Toiletries and cosmetics)

Article • Euromonitor Advertiser Profiles, October 2020

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble.

SK-II: Meet Me Halfway

Case Study • My Troedsson, WARC Prize for Asian Strategy, Bronze and Long-Term Strategy Award, 2020

Skincare brand SK-II launched a mini-documentary on social media to boost brand awareness among its target audience in China and spark real social change.

Dove: Not Just One Brand of Real Beauty

Case Study • Imogen Bourke, WARC Prize for Asian Strategy, Entrant, 2020

Dove, the beauty brand, appealed to women of Hong Kong by using authentic local context in its Not Just One Brand of Real Beauty campaign.

Bevel grooming products stand up to specific needs of Black male consumers

Article • Geoffrey Precourt, Event Reports, ANA Brand Building Conference, July 2020

Bevel, the grooming brand made by Walker & Co., successfully tapped into a gap in the market when it came to meeting the distinct personal-care needs of Black men.

COVID-19 brings long-term gains in Spanish online shopping

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in Spain before and after the novel coronavirus (COVID-19) outbreak.

COVID-19 fails to drive long-term e-commerce growth in Japan

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in Japan before and after the novel coronavirus (COVID-19) outbreak.

Over half of Indian consumers will shop online after COVID-19

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in India before and after the novel coronavirus (COVID-19) outbreak.

NIVEA: The All-Russian Initiative 'Vote For Your Skating Rink!'

Case Study • SABRE Awards, Gold, EMEA, 2020

NIVEA, a personal care brand, increased its association with care in Russia by launching a nationwide program that revived abandoned neighbourhood skating rinks.

Nivea’s new CMO on ‘walking the talk’

Article • Brian Carruthers, Event Reports, Lions Live, June 2020

Nivea’s chief marketer explores the details of how the challenges of taking on a new top job and understanding innovation affect the discipline.

P&G takes direct-to-consumer route with new skincare line for “invisible” older women

Article • Geoffrey Precourt, WARC Exclusive, June 2020

SeeMe, a direct-to-consumer brand from Procter & Gamble, aims to serve the unique needs of women in their fifties and beyond.

Dove: Project #ShowUs

Case Study • AME Awards, Gold, 2020

Dove, a personal care brand owned by Unilever, launched Project #ShowUs in the US, a free-to-access database of over 5,000 images, offering an inclusive vision of beauty to media and advertisers which was informed by collected data.

Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.

Coty’s Philosophy faces post-COVID-19 market with new confidence in e-commerce

Article • Geoffrey Precourt, WARC Exclusive, May 2020

Philosophy, a skincare and cosmetics brand owned by Coty, has found e-commerce opportunities in the COVID-19 crisis that will last beyond the pandemic.

Pond's Age Miracle: #HeartYourSkin

Case Study • WARC Awards, Entrant, Effective Social Strategy, 2020

Skincare brand Pond's created a unique conversational commerce campaign to increase sales and boost engagement among its core audience in the Philippines.

Pond’s Men: Bodybuilder – Get the real men back

Case Study • Bernadette Adinadia, Sumeet Parab, WARC Awards, Entrant, Effective Innovation, 2020

Skincare challenger brand Pond's Men leveraged a new way of thinking to shake up a tired category and reverse declining sales in Indonesia.

Pond's Masterbrand: Face Hesitations and #SeeWhatHappens

Case Study • WARC Awards, Entrant, Effective Social Strategy, 2020

Pond's, a Philippines-based skincare brand, raised its brand equity among younger consumers through a social media campaign that pioneered Facebook Live's polling ads.

Dove Dermaseries: Identifying the Unidentified

Case Study • Mochammad Iqbal, WARC Awards, Entrant, Effective Innovation, 2020

Dove DermaSeries the skincare company identified its key audiences by combining lookalike and smart use of data modelling in Malaysia.

Neutrogena: A moisturizer for those who never stop

Case Study • Agustina Saggese, Alita Pereyra, WARC Awards, Shortlisted, Effective Content Strategy, 2020

Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.

L'Oréal Paris: The Non-Issue

Case Study • Joy Molan, Rose Van Orden, WARC Awards, Bronze, Effective Use of Brand Purpose, 2020

L'Oréal Paris, the global beauty brand, used a special edition of fashion monthly British Vogue to champion age positivity and reconnect with British consumers.

Fair & Lovely: Democratising Education for Women in Indonesia

Case Study • Ayida M. Sulfa, Bernadette Adinadia, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2020

Beauty brand Fair & Lovely used TV, mobile and radio to raise awareness of its brand commitment to female education and drive sales in Indonesia.

Marketer’s Toolkit 2019: Strategy, tech and media for the year ahead

Article • WARC Trends, December 2018

WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.
How does effectiveness vary by media channel?

Article • WARC Evidence, October 2018

Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.
Toolkit 2018: How brands can respond to the year's biggest challenges

Article • WARC Trends, December 2017

WARC's Toolkit 2018 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.
Global Ad Trends: Threats to digital advertising

Data • James McDonald, WARC Data, March 2018

This report summarises the latest research from WARC's Data platform, with a focus on threats to the digital advertising ecosystem. Key findings include:
What we know about programmatic

Article • WARC Best Practice, January 2021

Looks at the much talked about, but less often understood, topic of Programmatic: an automated media buying method that leverages data in real time to gain sophisticated targeting.
Trend Snapshot: Contextual advertising

Article • Alex Brownsell, WARC Trends, July 2018

Explores whether advertisers may be better served reaching consumers on the basis of digital media context.