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Article • Euromonitor Strategy Briefings, December 2020
Article • Euromonitor, Research on WARC, December 2020
Case Study • Anupama Basu, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020
Case Study • SABRE Awards, Gold, North America, 2020
Case Study • AME Awards, Gold, 2020
Data • Cinzia Petio, WARC Data Points, May 2020
Case Study • Sabiha Khan, Aakash Chatterjee, Provit Chemmani, WARC Awards, Entrant, Effective Innovation, 2020
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
Article • Euromonitor Strategy Briefings, February 2020
Data • Rob Clapp, WARC Data Points, March 2020
Article • Reed Karaim, Event Reports, IAB Annual Leadership Meeting, February 2020
Case Study • ANA, Silver, ANA International ECHO Awards, 2020
Case Study • Jenny Chan, WARC Cases, ROI Festival, October 2019
Case Study • IMC Awards (European), Gold, Innovative Idea, 2019
Case Study • MMA Smarties, Bronze, Vietnam, 2019
Case Study • MMA Smarties, Silver, Vietnam, 2019
Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2019
Case Study • MMA Smarties, Gold, APAC and Gold, India, 2019
Case Study • MMA Smarties, Silver, India, 2019
Case Study • Emvies, Gold, 2019
Article • Euromonitor Strategy Briefings, September 2019
Case Study • ARF Ogilvy Awards (US), Gold, 2019
Case Study • ARF Ogilvy Awards (US), Bronze, 2019
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Article • WARC Evidence, October 2018
Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability. -
Article • Les Binet and Peter Field, Institute of Practitioners in Advertising, October 2018
Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works. -
Article • Reed Karaim, Event Reports, DMA &Then, October 2018
American Express, the financial-services provider, has used personalization to enhance its email marketing efforts. -
Research Paper • Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad and Ida D'Attoma, Journal of Advertising Research, Vol. 58, No. 3, 2018, pp. 338-348
The effectiveness of online versus offline promotional communication is an important marketing issue. -
Research Paper • MRS Awards, Winner, MRS Award for Media Research, 2018, pp. 0-0
Kantar TNS, a market research and market information group, launched a pilot study with Royal Mail, a postal service and courier company, to provide metrics for advertising mail. -
Article • Christopher Karpeno, ANA, March 2016, pp. 10-13
This article seeks to demonstrate how direct mail is not only defending its place in a digital world, but is becoming more important as the line between digital and physical blurs.