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Article • Euromonitor Strategy Briefings, December 2020
Article • WARC Category Intelligence, December 2020
Article • Euromonitor Advertiser Profiles, September 2020
Article • Alex Brownsell, Event Reports, Future of Media webinar, May 2020
Article • Sam Peña-Taylor, Event Reports, DLD Sync, May 2020
Data • Cinzia Petio, WARC Data Points, May 2020
Rankings • WARC Effective 100, 2020
Case Study • WARC Cases, 2018
Rankings • WARC Media 100, 2020
Rankings • WARC Media 100, 2020
Case Study • ANA, Gold, ANA International ECHO Awards, 2020
Rankings • WARC Creative 100, 2020
Case Study • ANA, Bronze, ANA International ECHO Awards, 2020
Article • WARC Category Intelligence, February 2020
Article • Euromonitor Advertiser Profiles, November 2019
Case Study • MMA Smarties, Finalist, India, 2019
Case Study • MMA Smarties, Silver, India, 2019
Case Study • APG (UK), Entrant, 2019
News • 06 十月 2019
Case Study • Emvies, Gold, 2019
Case Study • Emvies, Gold, 2019
Case Study • Emvies, Gold, 2019
Article • Euromonitor Strategy Briefings, September 2019
News • 19 九月 2019
Case Study • Isobel Dela Torre, Indra Permadi, WARC Prize for Asian Strategy, Entrant, 2019
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Article • WARC Evidence, October 2018
Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability. -
Article • Les Binet and Peter Field, Institute of Practitioners in Advertising, October 2018
Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works. -
Article • Reed Karaim, Event Reports, DMA &Then, October 2018
American Express, the financial-services provider, has used personalization to enhance its email marketing efforts. -
Research Paper • Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad and Ida D'Attoma, Journal of Advertising Research, Vol. 58, No. 3, 2018, pp. 338-348
The effectiveness of online versus offline promotional communication is an important marketing issue. -
Research Paper • MRS Awards, Winner, MRS Award for Media Research, 2018, pp. 0-0
Kantar TNS, a market research and market information group, launched a pilot study with Royal Mail, a postal service and courier company, to provide metrics for advertising mail. -
Article • Christopher Karpeno, ANA, March 2016, pp. 10-13
This article seeks to demonstrate how direct mail is not only defending its place in a digital world, but is becoming more important as the line between digital and physical blurs.
