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Jet Privilege Pvt. Ltd: How JetPrivilege reached out to to drive redemption

Case Study • DMA (US), Runner Up, 2018

Jet Privilege, an independent loyalty and rewards management company wanted to show members in India that they could redeem JPMiles to book an Award Flight. It did so by creating hyper-personalised targeted ads using Google data.

Retailers underestimate social advocacy

News • 15 April 2018

NEW YORK: When it comes to engaging consumers effectively, retailers are too focused on transactional metrics, such as convenience and price, and should recognise the importance of personalised experiences and social influencers.

Woolworths Rewards: Project Segment of One

Case Study • Anna Karena and Joshua Butler, Effies (Australia), Bronze, Australian Effie Awards, 2017

This case study looks at how Woolworths Rewards, an Australian retailer rewards scheme, turned negative customer sentiment into a program with satisfied members through an email personalisation campaign.

Woolworths reveals data-driven loyalty rethink

News • 13 March 2017

SYDNEY: When changes to grocery retailer Woolworths' loyalty programme were met with public pushback, the company used the lesson to build a data-driven, more personalised approach, a senior executive at the company has revealed.

Citi ThankYou Rewards points transfer

Case Study • DMA (US), Silver, DMA International ECHO Awards, 2015

This case study describes how Citi used the expansion of its ThankYou¨ rewards points program to successfully increase points redemption and engagement with the brand as well as increase customer spend.

Rewarding the retail customer while generating extra revenue: A perfect example of how market research methodologies can give big data a boost for optimum usage

Research Paper • Nicole Huyghe and Bart Vandenreijt, ESOMAR Conference papers, Congress, Dublin, September 2015

This paper demonstrates how Carrefour, the supermarket chain, combined market research principles with big data to improve ROI from its loyalty programme in Belgium.

KappAhl: Life & Style all mobile loyalty club

Case Study • MMA Smarties, Gold, 2015

This case study explains how KappAhl, a fashion brand, developed a mobile loyalty program.

The reward from loyalty schemes

Article • Andy Wood, Admap, July/August 2015, pp. 44-45

This article details research into attitudes towards loyalty schemes in the UK, and argues that people want perks and treats, not just points.

The Orchard at Tesco

Case Study • Joy Armitage , WARC Prize for Social Strategy, Entrant, 2015

This case study describes how British supermarket chain Tesco built an online community to drive a carefully targeted, planned and monitored advocacy campaign to improve its image.

IHG Rewards Club: The big win

Case Study • Effies (North America), Silver, North America Effies 2015

This case study explains how IHG, the hotels company, leveraged the data it collected in its loyalty program to deliver tailored experiences and rewards to business customers.

The value of loyalty: How Qantas and Bookworld built profitable businesses

Article • Andrea Sophocleous, Event Reports, ad:tech Sydney, March 2015

This event report looks at how two different companies have successfully utilised loyalty programs to acquire customers and increase profitability.

Scotiabank SCENE

Case Study • CASSIES (Canada), Bronze, Canadian Advertising Success Stories, 2015

This case study explains how Scotiabank, a Canadian bank, used a cinema loyalty scheme to attract younger customers.

Aeroplan: Milestone

Case Study • DMA (US), Silver, DMA International ECHO Awards, 2014

This case study describes how Air Canada's loyalty program Aeroplan launched a communications campaign to improve consumers' perceived value and brand trust.

Watsons VIP Card: The loyalty card above ALL else

Case Study • Raymond Chin, WARC Prize for Asian Strategy, Entrant, 2014

This case study explains how Watsons, a retail chain, promoted its loyalty card scheme by adding the functionality of a cash card in Malaysia.

The future of customer loyalty: Insights from Nectar

Article • Andrea Sophocleous, Event Reports, ADMA Engage, November 2013

This event report draws on insights from Nectar, the loyalty card programme, into how the relationship between consumers and brands is changing.

The effect of engagement with social media on purchase behaviors

Research Paper • Edward Malthouse, Mark Vandenbosch, Su Jung Kim and Bobby Calder, ESOMAR Conference papers, 3D Digital Dimensions, Boston, June 2013

This paper investigates whether the contribution of user generated content (UGC) in social media competitions affects consumer purchase behaviour, and then attempts to calculate the return on investment.

LoyaltyOne: Air Miles Holiday March to a Million

Case Study • DMA (US), Bronze, ECHO Awards, 2012

The Air Miles Reward Program (AMRP), the leading air miles loyalty scheme in Canada, wanted to boost consumer engagement by 10% and grow its Facebook following.

Farmlands Trading Society: The Party of the Year

Case Study • CAANZ Effies (New Zealand), Bronze, New Zealand Effies Awards, 2012

The Farmlands Trading Society, a retail co-operative for farming supplies in New Zealand, wanted to boost usage of the Farmlands Card credit card, which its members saw as secondary to mainstream cards.

From customer loyalty to social advocacy: Leveraging loyalty data and shopper insights to optimize social media engagement and drive in-store sales

Research Paper • Matthew Keylock and Malcolm Faulds, ARF Experiential Learning, Audience Measurement 7.0, 2012

This paper from dunnhumby and BzzAgent highlights how shopper insights can improve the effectiveness of social marketing programs.

Walgreens: Walk with Walgreens

Case Study • Effies (North America), Silver, North America Effies 2012

Drug retailer, Walgreens, aims to inspire wellness among Americans. Walgreens turned people's wellness intentions into action by creating a loyalty program that rewards people for walking: Walk with Walgreens.

Using supermarket loyalty card data to analyse the impact of promotions

Research Paper • Melanie Felgate, Andrew Fearne, Salvatore DiFalco and Marian Garcia Martinez, Int. Journal of Market Research, Vol. 54, No. 2, 2012, pp. 221-240

The aim of this paper is to show how supermarket loyalty card data from a panel of over 1.4 million shoppers can be used to analyse the effect of price promotions in a way which can bring significant advantages to retailers and manufacturers when making promotional decisions.

Lufthansa: Communication à la Carte

Case Study • DMA (US), Bronze, ECHO Awards, 2011

Lufthansa Airlines in Germany wanted to attract new members to its Miles & More loyalty program, but customers often see no reason to switch.

From Event to Experience: Johnnie Walker + Social

Case Study • DMA (US), Bronze, ECHO Awards, 2011

Diageo needed to battle the trend of a waning interest in scotch whisky in the U.S. An event introduced young drinkers to its Johnnie Walker brand, and to its loyalty club, the Striding Man Society.

Onecard mySpecials

Case Study • CAANZ Effies (New Zealand), Gold, New Zealand Effies Awards, 2010

Progressive Enterprises created highly personalised communications in a direct marketing campaign that delivered across both email and web for its retail brands in New Zealand: Foodtown, Woolworths and Countdown.

Goldfach punkten' Payback Olympic Campaign

Case Study • DMA (US), Silver, ECHO Awards, 2009

Payback needed to use its Olympic sponsorship to revitalize consumer excitement for its rewards program and make it work harder for merchants.

How content and sequencing boost out-of-home effectiveness

Article • Brooke Hemphill, Event Reports, Mumbrella MSIX, November 2018

New research indicates that smart content and optimal sequencing can significantly boost the effectiveness of out-of-home campaigns by more than 30%.
Effective Content Strategy Report: Lessons from the 2018 WARC Awards

Article • WARC Exclusive, October 2018

Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2018 WARC Awards.
How to plan an effective content marketing strategy

Article • Shafqat Islam , WARC Best Practice, November 2016

This article argues that planning, creating, distributing and optimising valuable content can drive brand awareness, spark lead generation and deliver business value.
Content Strategy Report: Lessons from the 2017 WARC Awards

Article • WARC Exclusive, January 2018

Analysing trends in content strategies, including the use of data and PR, with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2017 WARC Awards.
A perfect match: how AI will lift native advertising to new heights

Article • Dale Lovell, Admap Magazine, March 2017, pp. 42-43

This article posits that the integration of AI into native advertising will be a game changer for the industry, as tools such as IBM's Watson deliver insights and analysis at scale, which will lead to more efficient campaigns that deliver on RoI.
How to develop an effective YouTube content strategy

Article • Julian Saunders, WARC Best Practice, July 2016

This article provides best practices for developing a content strategy on the most visited online video platform in the world, allowing brands to engage a different culture from the mainstream and find a place in the 'everything channel'.