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Article • Brian Carruthers, Event Reports, Retail Week's Accelerating Ecommerce Week, February 2021
Article • Sam Peña-Taylor, WARC Exclusive, February, 2021
Article • Brian Carruthers, Event Reports, Web Summit, December 2020
Article • WARC Best Practice, December 2020
Article • Low Lai Chow, Event Reports, DigiCon Omni, October 2020
Article • Alexander Wei, DLG, WARC Trends, October 2020
Article • Josh Gardner, Kung Fu Data, WARC Trends, October 2020
Article • Nate Shurilla, WARC Exclusive, September 2020
Data • Rob Clapp, WARC Data Points, September 2020
Case Study • Rasika Fernandes, Sai Karthik, WARC Prize for Asian Strategy, Entrant, 2020
Article • Joel Davis, WARC Exclusive, August 2020
Article • Alex Zhang, WARC Best Practice, July 2020
Data • Rob Clapp, WARC Data Points, July 2020
Data • Rob Clapp, WARC Data Points, July 2020
Data • Rob Clapp, WARC Data Points, July 2020
Article • Todd Alchin, WARC Exclusive, July 2020
Data • Rob Clapp, WARC Data Points, July 2020
Data • Rob Clapp, WARC Data Points, June 2020
Data • Rob Clapp, WARC Data Points, June 2020
Article • Euromonitor Advertiser Profiles, June 2020
Case Study • SABRE Awards, Diamond, North America, 2020
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), May 2020
Article • Sam Peña-Taylor, Event Reports, DLD Sync, May 2020
Article • Ella Kidron, Yuchuan Wang, Brad Burgess, WARC Exclusive, April 2020
Case Study • Suzzane Zhang, WARC Awards, Silver, Effective Social Strategy, 2020
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Article • Brooke Hemphill, Event Reports, Mumbrella MSIX, November 2018
New research indicates that smart content and optimal sequencing can significantly boost the effectiveness of out-of-home campaigns by more than 30%. -
Article • WARC Exclusive, October 2018
Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2018 WARC Awards. -
Article • Shafqat Islam , WARC Best Practice, November 2016
This article argues that planning, creating, distributing and optimising valuable content can drive brand awareness, spark lead generation and deliver business value. -
Article • WARC Exclusive, January 2018
Analysing trends in content strategies, including the use of data and PR, with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2017 WARC Awards. -
Article • Dale Lovell, Admap Magazine, March 2017, pp. 42-43
This article posits that the integration of AI into native advertising will be a game changer for the industry, as tools such as IBM's Watson deliver insights and analysis at scale, which will lead to more efficient campaigns that deliver on RoI. -
Article • Julian Saunders, WARC Best Practice, July 2016
This article provides best practices for developing a content strategy on the most visited online video platform in the world, allowing brands to engage a different culture from the mainstream and find a place in the 'everything channel'.