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Shopify’s four tips for e-commerce success in 2021

Article • Brian Carruthers, Event Reports, Retail Week's Accelerating Ecommerce Week, February 2021

Retailers had to rapidly pivot to online shopping during 2020 and will have to further refine their e-commerce strategies in 2021.

Amazon ad sales up 66% in 2020, and three other lessons from a record Q4

Article • Sam Peña-Taylor, WARC Exclusive, February, 2021

This article explores the key takeaways from Amazon’s record-breaking Q4 2020, a year in which pandemic necessity and heavy investment saw the company’s revenues and profits rocket.

Fashion and sustainability the Farfetch way

Article • Brian Carruthers, Event Reports, Web Summit, December 2020

Farfetch, the online marketplace for luxury brands and third-party resellers, is growing fast, and the single fastest-growing part of its business is one that highlights sustainability to consumers.

What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.

Purpose-fuelled Shoppertainment: Lazada Philippines’s transformation from commerce to community

Article • Low Lai Chow, Event Reports, DigiCon Omni, October 2020

Lazada Philippines found its purpose in creating opportunities and social good during the pandemic.

Taobao is doubling down on short videos ahead of Singles Day. What does this mean for the industry?

Article • Alexander Wei, DLG, WARC Trends, October 2020

Why some foreign brands struggle with China e-commerce

Article • Josh Gardner, Kung Fu Data, WARC Trends, October 2020

E-commerce success is highly nuanced in China.

An introduction to Shopify for marketers

Article • Nate Shurilla, WARC Exclusive, September 2020

What advertisers need to know about hosted e-commerce platform builder Shopify.

Health apps saw rapid uptake in Q2

Data • Rob Clapp, WARC Data Points, September 2020

An overview of changes in global mobile app downloads, daily active users and average session length during the coronavirus (COVID-19) outbreak.

Udaan: Giving wings to small and medium scale businesses in India

Case Study • Rasika Fernandes, Sai Karthik, WARC Prize for Asian Strategy, Entrant, 2020

Online platform Udaan created a multimedia campaign, backed by on-ground activity, to promote the value of its online marketplace app to India's neighbourhood retailers.

Harnessing Amazon’s awareness potential

Article • Joel Davis, WARC Exclusive, August 2020

Three ways that brands can use Amazon’s advertising tools to deliver marketing outcomes.

Three-way points for navigating e-commerce in a post-pandemic world

Article • Alex Zhang, WARC Best Practice, July 2020

Brands are now looking to transform the way they reach customers, but not all transformation is always good - here are three steps to adjust to the post-COVID e-commerce world.

UK fashion retailers struggle to gain from e-commerce boost

Data • Rob Clapp, WARC Data Points, July 2020

An overview of changes in website traffic in the UK during the coronavirus (COVID-19) outbreak for fashion, home and DIY, health and beauty, and grocery brands.

DTC brands struggled to attract new online shoppers during COVID-19

Data • Rob Clapp, WARC Data Points, July 2020

An overview of global consumers purchasing from different e-commerce platforms for the first time during the novel coronavirus (COVID-19) outbreak.

US online grocery sales have risen by 80% since March

Data • Rob Clapp, WARC Data Points, July 2020

An overview of US online grocery spending and customers during the novel coronavirus (COVID-19) outbreak.

Instacart's self-serve ad platform, what brands need to know

Article • Todd Alchin, WARC Exclusive, July 2020

Covers the basics of the new self-serve ad platform for Instacart, an online grocery delivery and pickup service whose usage has exploded during the COVID-19 pandemic.

Invalid traffic cost Chinese advertisers ¥28bn in 2019

Data • Rob Clapp, WARC Data Points, July 2020

An overview of online advertising fraud in China in 2018 and 2019.

Top UK retailers to see £5.4bn sales boost as Amazon overtakes Sainsbury's

Data • Rob Clapp, WARC Data Points, June 2020

An overview of UK retailer sales forecast for 2020 before and after the novel coronavirus (COVID-19) outbreak.

30% of Chinese consumers to keep spending more on livestream and short video shopping

Data • Rob Clapp, WARC Data Points, June 2020

An overview of long-term changes in different online shopping formats in China during the novel coronavirus (COVID-19) outbreak.

Amazon.com Inc (Retail)

Article • Euromonitor Advertiser Profiles, June 2020

This Company Profile from Euromonitor provides key details and analysis of Amazon.com.

Alibaba Group: Alizila

Case Study • SABRE Awards, Diamond, North America, 2020

Alizila, a news hub for Alibaba Group, promoted its news coverage by publishing a trend piece on the luxury market in the US to increase awareness.

Half of Brazilians expect to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), May 2020

An overview of online and shopping behaviour in Brazil after the novel coronavirus (COVID-19) outbreak ends.

Galloway: ‘A fifth of media firms won’t make it out of the ICU’

Article • Sam Peña-Taylor, Event Reports, DLD Sync, May 2020

The NYU Stern Professor of Marketing Scott Galloway explores how the most influential four tech firms are shaping up for a post-coronavirus environment.

How JD shored up its supply chain when facing COVID-19 in China

Article • Ella Kidron, Yuchuan Wang, Brad Burgess, WARC Exclusive, April 2020

As the coronavirus takes its toll on economies and businesses across the globe, JD provided insights into how the e-commerce giant coped with the pandemic in China that other retailers and marketplaces can take notes from.

Amazon Prime Reading: Everyone is an Amazing Book

Case Study • Suzzane Zhang, WARC Awards, Silver, Effective Social Strategy, 2020

Prime Reading, a part of Amazon Prime's subscription-based service, wanted to revive the Chinese people's love of reading and drive purchases from its Prime Reading website.

How content and sequencing boost out-of-home effectiveness

Article • Brooke Hemphill, Event Reports, Mumbrella MSIX, November 2018

New research indicates that smart content and optimal sequencing can significantly boost the effectiveness of out-of-home campaigns by more than 30%.
Effective Content Strategy Report: Lessons from the 2018 WARC Awards

Article • WARC Exclusive, October 2018

Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2018 WARC Awards.
How to plan an effective content marketing strategy

Article • Shafqat Islam , WARC Best Practice, November 2016

This article argues that planning, creating, distributing and optimising valuable content can drive brand awareness, spark lead generation and deliver business value.
Content Strategy Report: Lessons from the 2017 WARC Awards

Article • WARC Exclusive, January 2018

Analysing trends in content strategies, including the use of data and PR, with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2017 WARC Awards.
A perfect match: how AI will lift native advertising to new heights

Article • Dale Lovell, Admap Magazine, March 2017, pp. 42-43

This article posits that the integration of AI into native advertising will be a game changer for the industry, as tools such as IBM's Watson deliver insights and analysis at scale, which will lead to more efficient campaigns that deliver on RoI.
How to develop an effective YouTube content strategy

Article • Julian Saunders, WARC Best Practice, July 2016

This article provides best practices for developing a content strategy on the most visited online video platform in the world, allowing brands to engage a different culture from the mainstream and find a place in the 'everything channel'.