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Lowe's: New York Fashion Week Goes Home with Lowe’s

Case Study • SABRE Awards, Gold, North America, 2021

Lowe's, a home improvement company, partnered with New York Fashion Week (NYFW) in the US to appeal to style-conscious consumers during the COVID-19 pandemic.

Competitor strategies in home and garden

Article • Euromonitor Strategy Briefings, January 2021

Competitor strategies in home and garden, including consolidation through a crisis, green credentials and e-commerce acceleration.

Shopping reinvented in home and garden

Article • Euromonitor Strategy Briefings, December 2020

This report examines how shopping is being reinvented in the home and garden industry. ‘Shopping reinvented’ is one of the eight most influential megatrends shaping consumer markets.

APAC consumers prefer to buy groceries, health and home products in-person

Data • Rob Clapp, WARC Data Points, August 2020

An overview of purchase channels used during the coronavirus (COVID-19) outbreak in Asia Pacific.

UK fashion retailers struggle to gain from e-commerce boost

Data • Rob Clapp, WARC Data Points, July 2020

An overview of changes in website traffic in the UK during the coronavirus (COVID-19) outbreak for fashion, home and DIY, health and beauty, and grocery brands.

Home Improvement in the US

Article • Euromonitor Strategy Briefings, June 2020

Provides a category analysis of home improvement in the US.

US, Home improvement retail Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, May 2020

An overview of advertising as a percentage of sales in the home improvement retail sector in the United States since 2007.

Leroy Merlin: Lessons for Good

Rankings • WARC Creative 100, 2020

Leroy Merlin, the Italian home improvement company, engaged with its audience by giving free DIY lessons for charities that need refurbishment.

Hornbach Baumarkt Ag: Hornbach "Werkstück Edition 001"

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Hornbach Baumarkt, a DIY store, reached a new target audience in Germany with precised media placements in relevant print and digital publications which increased its brand preference score by 16%.

The Home Depot: Built-In Pins

Case Study • Effies (North America), Bronze, North American Effies, 2019

The Home Depot, a retail company, grew its audience outside of DIY fanatics in the US by creating a Pinterest experience that used videos of real rooms constructed to the size of a pin.

YouGov Ad of the Month – US: Home Depot

Opinion • BrandIndex, May 2019

During April, Home Depot was the brand that earned the biggest rise in its advertising awareness in the US.

Hornbach: Sweat It Out

Case Study • AME Awards, Bronze, 2019

Hornbach, the German DIY retailer, increased awareness and footfall by encouraging people to find relief from stress through gardening work.

Hornbach Baumarkt: Hornbach Werkstück Edition

Case Study • AME Awards, Silver, 2019

Hornbach, the German DIY superstore chain, partnered with a Danish designer to sell a high-end lounge chair that needed to be assembled in the European market.

The Home Depot becomes a content powerhouse

Article • Stephen Whiteside, Event Reports, CommerceNext, July 2018

The Home Depot, the retailer, has developed content capabilities enabling it to meet a wide range of consumer needs.

What’s working in home improvement retail

Article • WARC Category Intelligence, August 2018

Global strategies, campaign updates and trends in the home improvement retail category.

Why Quaker is turning consumer insights into comic books

Article • Mary Connors, Event Reports, TMRE in focus, May 2018

Quaker, the food business owned by PepsiCo, has used comic books to help bring consumer insights to life.

How Hindware speeds the customer journey

News • 09 July 2018

GURGAON: Hindware, a premium bathroom company in India, is using digital platforms to inform its traditional retail formats and shorten the customer journey.

How Hindware is merging digital platforms with traditional retail in India

Article • Low Lai Chow, Event Reports, MRMW APAC, June 2018

Hindware, a premium bathroom modelling company from India, is using digital and social media platforms to inform its traditional retail formats and shorten the customer journey.

Wickes aims for continued radio success

News • 03 June 2018

LONDON: Wickes, the home improvements chain, has successfully raised brand awareness among two separate audiences and generated double digit ROI with its long-running sponsorship of Absolute Radio’s Breakfast Show – a pattern it hopes to

How Wickes successfully leverages radio sponsorship

Article • Brian Carruthers, WARC Exclusive, May 2018

British home improvements chain Wickes has successfully targeted two different audiences within the same radio sponsorship.

HORNBACH: Smashing the clichés

Case Study • AME Awards, Bronze, 2018

HORNBACH, a DIY-store chain, launched the Smashing the Clichés campaign in Germany to increase brand relevance.

The world's best retail campaigns and companies 2018

Rankings • Rankings Articles, May 2018

Looks into which retail campaigns, along with the agencies that have worked on retail campaigns, have performed best over the past year.

Kingfisher’s CEO questions the new retail orthodoxy

Article • Sam Peña-Taylor, Event Reports, World Retail Congress, April 2018

Kingfisher, the company behind some of Europe's largest hardware stores, is at a point of flux as it tries to unify its offer, enhance its digital capability, all while finding efficiencies.

Home Depot builds on power of data

News • 21 March 2018

AUSTIN, TX: The Home Depot, the home-improvement retailer, is tapping customer data in increasingly powerful ways to better serve its target audiences.

Home Depot’s retooled digital-marketing model

Article • Stephen Whiteside, Event Reports, SXSW 2018, March 2018

The Home Depot, the home-improvement retailer, has leveraged a wide range of digital marketing tools as it strives to engage and serve customers in increasingly powerful ways.

How content and sequencing boost out-of-home effectiveness

Article • Brooke Hemphill, Event Reports, Mumbrella MSIX, November 2018

New research indicates that smart content and optimal sequencing can significantly boost the effectiveness of out-of-home campaigns by more than 30%.
Effective Content Strategy Report: Lessons from the 2018 WARC Awards

Article • WARC Exclusive, October 2018

Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2018 WARC Awards.
How to plan an effective content marketing strategy

Article • Shafqat Islam , WARC Best Practice, November 2016

This article argues that planning, creating, distributing and optimising valuable content can drive brand awareness, spark lead generation and deliver business value.
Content Strategy Report: Lessons from the 2017 WARC Awards

Article • WARC Exclusive, January 2018

Analysing trends in content strategies, including the use of data and PR, with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2017 WARC Awards.
A perfect match: how AI will lift native advertising to new heights

Article • Dale Lovell, Admap Magazine, March 2017, pp. 42-43

This article posits that the integration of AI into native advertising will be a game changer for the industry, as tools such as IBM's Watson deliver insights and analysis at scale, which will lead to more efficient campaigns that deliver on RoI.
How to develop an effective YouTube content strategy

Article • Julian Saunders, WARC Best Practice, July 2016

This article provides best practices for developing a content strategy on the most visited online video platform in the world, allowing brands to engage a different culture from the mainstream and find a place in the 'everything channel'.