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Article • Euromonitor Strategy Briefings, January 2021
Article • Euromonitor, Research on WARC, December 2020
Data • Rob Clapp, WARC Data Points, August 2020
Data • Rob Clapp, WARC Data Points, July 2020
Data • Cinzia Petio, WARC Data Points, May 2020
Rankings • WARC Creative 100, 2020
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Case Study • Effies (North America), Bronze, North American Effies, 2019
Opinion • BrandIndex, 五月 2019
Case Study • AME Awards, Silver, 2019
Case Study • AME Awards, Bronze, 2019
Article • Stephen Whiteside, Event Reports, CommerceNext, July 2018
Article • WARC Category Intelligence, August 2018
Article • Mary Connors, Event Reports, TMRE in focus, May 2018
News • 09 七月 2018
Article • Low Lai Chow, Event Reports, MRMW APAC, June 2018
News • 03 六月 2018
Article • Brian Carruthers, WARC Exclusive, May 2018
Case Study • AME Awards, Bronze, 2018
Rankings • Rankings Articles, May 2018
Article • Sam Peña-Taylor, Event Reports, World Retail Congress, April 2018
News • 21 三月 2018
Article • Stephen Whiteside, Event Reports, SXSW 2018, March 2018
News • 12 十二月 2017
Article • Mary Connors, Event Reports, Digital Summit Chicago, October 2017
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Article • Brooke Hemphill, Event Reports, Mumbrella MSIX, November 2018
New research indicates that smart content and optimal sequencing can significantly boost the effectiveness of out-of-home campaigns by more than 30%. -
Article • WARC Exclusive, October 2018
Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2018 WARC Awards. -
Article • Shafqat Islam , WARC Best Practice, November 2016
This article argues that planning, creating, distributing and optimising valuable content can drive brand awareness, spark lead generation and deliver business value. -
Article • WARC Exclusive, January 2018
Analysing trends in content strategies, including the use of data and PR, with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2017 WARC Awards. -
Article • Dale Lovell, Admap Magazine, March 2017, pp. 42-43
This article posits that the integration of AI into native advertising will be a game changer for the industry, as tools such as IBM's Watson deliver insights and analysis at scale, which will lead to more efficient campaigns that deliver on RoI. -
Article • Julian Saunders, WARC Best Practice, July 2016
This article provides best practices for developing a content strategy on the most visited online video platform in the world, allowing brands to engage a different culture from the mainstream and find a place in the 'everything channel'.