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Article • John G. Singer, WARC Exclusive, December 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Healthcare Research, 2020
Research Paper • Ryan S. Paquin, Amie C. O’Donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, and Peyton Williams, Journal of Advertising Research, Digital First, September 2020
Research Paper • Abhik Roy and Mary E. Schramm, Journal of Advertising Research, Vol. 60, No. 3, 2020, pp. 305-323
Article • Sameer Desai and Ashish Mahajan, WARC Best Practice, May 2020
Data • Cinzia Petio, WARC Data Points, September 2019
Case Study • ARF Ogilvy Awards (US), Silver, 2019
Case Study • ARF Ogilvy Awards (US), Gold, 2019
Case Study • ARF Ogilvy Awards (US), Bronze, 2019
Case Study • SABRE Awards, Asia-Pacific, Public Education, Gold, 2019
Research Paper • Genevieve Hall, Vivek Banerji, Alessandro D’Angelo, Dan Atkins and Daniel Rayner, ESOMAR Conference papers, Congress, 2019
News • 11 八月 2019
Article • Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019
News • 26 六月 2019
Article • Sam Peña-Taylor, Event Reports, Cannes Lions, June 2019
Case Study • WARC Cases, Winner, Coporate Influencer, 2019
Case Study • SABRE Awards, EMEA, Pharmaceutical: Rx, Gold, 2019
Case Study • SABRE Awards, EMEA, Superior Achievement in Research and Planning, Diamond, 2019
Case Study • SABRE Awards, In2 EMEA, Best in Identity Branding, Gold
Case Study • Effies (North America), Bronze, North American Effies, 2019
Case Study • SABRE Awards, North America, Marketing to Seniors, Gold, 2019
Article • Reed Karaim, Event Reports, KNect365 Marketing, Analytics and Data Science (MADS) Conference, April 2019
Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, Food Products, 2018
Rankings • WARC Media 100, 2019
Rankings • WARC Effective 100, 2019
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Research Paper • Mary Goodyear, ESOMAR, Marketing Research Congress, Paris, September 1999
This important paper presents the case that marketing evolves through a number of stages, and that what may appear to be cultural differences between countries, hindering global marketing, may not be cultural at all but rather due to a country being at a different stage of marketing development. -
Article • Anna Hamill, WARC Exclusive, December 2018
When it comes to e-commerce readiness, most companies fall into one of four distinct stages: crawl, walk, run or fly. -
Article • WARC Best Practice, September 2020
Explores the most current thinking and reading on the topic of pricing strategies, examining their impact on sales, profitability, and perceptions of the brand itself. -
Article • John Dawes, Rachel Kennedy, Kesten Green, and Byron Sharp, International Journal of Market Research, Vol. 60, No. 6, 2018, pp. 611-620
The contribution of regression analysis (econometrics) to advertising and media decision-making is questioned and found wanting. -
Article • WARC Best Practice, May 2020
This article explores the impact of the rise of private label brands on retailers and traditional consumer goods' manufacturers. -
Research Paper • Felix Zoellner and Tobias Schaefers, Journal of Advertising Research, Vol. 55, No. 3, 2015, pp. 270-283
Although various types of price promotion are used to increase sales, they negatively may affect consumers' perceptions of a premium-product brand.