Non-profit, public sector & education

Breaking the Blue Ocean Barriers: Using behavioural economics to drive customer acquisitions – A unique perspective!

Research Paper • Ameya Saxena, Archana Pai and Priyanka Bhargav, ESOMAR, Fusion, 2018, pp. 0-0

Myntra Designs, an e-commerce store for fashion and lifestyle products, launched group workshops and online consumer diaries to gain consumer insights to help it promote its brand to offline shoppers in India.
It's all in the game: Gamification is winning over consumers jaded by traditional marketing

Article • David Ward, ANA, Fall 2014, pp. 43-54

This article demonstrates how gamification - applying elements of gaming to other activities, like marketing or work - can be used as an effective engagement and customer acquisition tool across a wide range of consumers.
Emirates NBD: "Hey Future Me…" - A social experiment to start a conversation between parents and children

Case Study • Tahaab Rais, WARC Prize for Social Strategy, Shortlisted, 2015

This case study explains how Emirates NBD, the Middle East's leading bank, engaged affluent parents by creating a social experiment where it asked children to send a message to their future selves.
Trends Snapshot: Growth hacking - where marketing and coding collide

Article • Stephen Whiteside, WARC Trends, August 2014

This article explains how brands are using "growth hacking", an innovative alternative to traditional advertising that blends marketing and coding to build a customer base.
Letter from Pakistan: Successful brands must value and empower fans

Article • Babar Khan Javed, Market Leader, Quarter 4, 2014, pp. 0-0

This article identifies some of the challenges faced by marketers in Pakistan, including short-termist focus on customer acquisition over retention and vanity metrics.
Carhartt builds its brand with makers and doers

Article • Stephen Whiteside, Event Reports, ANA Masters of Marketing, October 2015

This event report shows how Carhartt, the apparel brand, boosted its standing with members of the "maker movement" while maintaining its traditionally high standing with people working in physically demanding jobs.