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Data • Rob Clapp, WARC Data Points, February 2021
Data • Rob Clapp, WARC Data Points, November 2020
Data • Rob Clapp, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Rob Clapp, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Rob Clapp, WARC Data Points, September 2020
Data • Rob Clapp, WARC Data Points, September 2020
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), August 2020
Article • dentsu, Research on WARC, June 2020
Data • Rob Clapp, WARC Data Points, July 2020
Case Study • SABRE Awards, Gold, Africa, 2020
Case Study • SABRE Awards, Diamond, North America, 2020
Case Study • SABRE Awards, Gold, North America, 2020
Data • Rob Clapp, WARC Data Points, May 2020
Data • Rob Clapp, WARC Data Points, May 2020
Data • Rob Clapp, WARC Data Points, May 2020
Data • Rob Clapp, WARC Data Points, May 2020
Data • Rob Clapp, WARC Data Points, April 2020
Data • Rob Clapp, WARC Data Points, April 2020
Case Study • Maxime Menant, Remie Abdo, WARC Awards, Entrant, Effective Innovation, 2020
Data • Rob Clapp, WARC Data Points, April 2020
Case Study • Joe Hoppard, Jess Geary, WARC Awards, Bronze, Effective Content Strategy, 2020
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Research Paper • Ameya Saxena, Archana Pai and Priyanka Bhargav, ESOMAR, Fusion, 2018, pp. 0-0
Myntra Designs, an e-commerce store for fashion and lifestyle products, launched group workshops and online consumer diaries to gain consumer insights to help it promote its brand to offline shoppers in India. -
Article • David Ward, ANA, Fall 2014, pp. 43-54
This article demonstrates how gamification - applying elements of gaming to other activities, like marketing or work - can be used as an effective engagement and customer acquisition tool across a wide range of consumers. -
Case Study • Tahaab Rais, WARC Prize for Social Strategy, Shortlisted, 2015
This case study explains how Emirates NBD, the Middle East's leading bank, engaged affluent parents by creating a social experiment where it asked children to send a message to their future selves. -
Article • Stephen Whiteside, WARC Trends, August 2014
This article explains how brands are using "growth hacking", an innovative alternative to traditional advertising that blends marketing and coding to build a customer base. -
Article • Babar Khan Javed, Market Leader, Quarter 4, 2014, pp. 0-0
This article identifies some of the challenges faced by marketers in Pakistan, including short-termist focus on customer acquisition over retention and vanity metrics. -
Article • Stephen Whiteside, Event Reports, ANA Masters of Marketing, October 2015
This event report shows how Carhartt, the apparel brand, boosted its standing with members of the "maker movement" while maintaining its traditionally high standing with people working in physically demanding jobs.
