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Data • Marte Aune, WARC Data Points, January 2021
Research Paper • MRS Awards Papers, Liz Nelson Grand Prix for Social Impact, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for International Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Public Policy/Social Research, 2020
Case Study • David White, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Roxanne Vure, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Tahaab Rais, Carl Bou Abdallah, Emile Atallah, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Werner Iucksch, Melantha Tan, Arnaud Robin, WARC Media Awards, Silver , Effective Use of Tech, 2020
Case Study • Tahaab Rais, WARC Media Awards, Gold, Effective Channel Integration, 2020
Case Study • Rebecca Priest, WARC Media Awards, Gold, Effective Channel Integration, 2020
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Bronze, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Bronze, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Silver and Best Contribution to Effectiveness through Technology, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Bronze, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • ARF Ogilvy Awards (US), Grand Ogilvy, 2020
Data • Rob Clapp, WARC Data Points, August 2020
Article • AME Awards, AME Awards, Platinum, 2020
Article • Stephen Whiteside, WARC Exclusive, July 2020
Case Study • SABRE Awards, In2 EMEA, Best in Digital Marketing/Advertising, Gold, 2020
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Research Paper • Ameya Saxena, Archana Pai and Priyanka Bhargav, ESOMAR, Fusion, 2018, pp. 0-0
Myntra Designs, an e-commerce store for fashion and lifestyle products, launched group workshops and online consumer diaries to gain consumer insights to help it promote its brand to offline shoppers in India. -
Article • David Ward, ANA, Fall 2014, pp. 43-54
This article demonstrates how gamification - applying elements of gaming to other activities, like marketing or work - can be used as an effective engagement and customer acquisition tool across a wide range of consumers. -
Case Study • Tahaab Rais, WARC Prize for Social Strategy, Shortlisted, 2015
This case study explains how Emirates NBD, the Middle East's leading bank, engaged affluent parents by creating a social experiment where it asked children to send a message to their future selves. -
Article • Stephen Whiteside, WARC Trends, August 2014
This article explains how brands are using "growth hacking", an innovative alternative to traditional advertising that blends marketing and coding to build a customer base. -
Article • Babar Khan Javed, Market Leader, Quarter 4, 2014, pp. 0-0
This article identifies some of the challenges faced by marketers in Pakistan, including short-termist focus on customer acquisition over retention and vanity metrics. -
Article • Stephen Whiteside, Event Reports, ANA Masters of Marketing, October 2015
This event report shows how Carhartt, the apparel brand, boosted its standing with members of the "maker movement" while maintaining its traditionally high standing with people working in physically demanding jobs.