Non-profit, public sector & education

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United Nations: The penguin and the whale

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

The United Nations partnered with WeChat in telling an animated tale with a tragic ending to Chinese students, to raise awareness of its Sustainable Development Goals and spark discussion of the global agenda facing us all.

The Movember Foundation: A moment against silence

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Men's health charity Movember reframed a ritual of silence to get people talking about male mental health in New Zealand.

Representus: The dictators address america

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Bi-partisan non-profit RepresentUS ran a social media campaign to encourage voter participation in the United States' 2020 election.

Help For Heroes: 40,000 Strong

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

UK service personnel recovery support charity Help for Heroes enlisted its own mini-army to get the nation talking and effect systemic change to the medical discharge process, while emphasising the charity's vital role during peacetime.

Sick Kids: One million strong

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

In 2020, Canadian children's hospital the Sick Kids Foundation was in the fifth year of a six year fund-raising campaign for a new hospital; it focused on the milestone of one million unique donors to drive monthly and one-time donations, and build brand health.

Peace Products: Peace Products

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Peace Products created a unique seed brand with the global appeal necessary to turn Colombia's small farmers into profitable entrepreneurs.

WWF: How WWF began to turn the tide on plastic

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Global conservation organisation WWF leveraged the ubiquity of the credit card to remind Malaysians of the need to lobby against plastic production.

Every Kiwi Vote Counts: Meddle in the New Zealand election

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Non-partisan initiative Every Kiwi Vote Counts harnessed the power of social networks to mobilise overseas New Zealanders (Kiwis) to vote in the country's 2020 election.

Ayuda Humanitaria Para Venezuela: The good drug trafficking

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Non-profit NGO Fundacion Colibri turned the negativity of Colombian drug-trafficking on its head to ensure the continued flow of humanitarian aid into in Venezuela.

Advertising and Design Club of Canada: All-nighter webathon

Case Study • WARC Awards for Effectiveness, Shortlisted, Business-to-Business, 2021

Not-for-profit organisation, the Advertising and Design Club of Canada, created a 24-hour online event to raise funds and ensure its survival during the Covid-19 pandemic.

Sick Kids: Sick Kids vs conventional fundraising

Case Study • WARC Awards for Effectiveness, Shortlisted, Sustained Growth, 2021

Toronto, Canada's SickKids Children's Hospital needed to raise $1.3bn over six years to build a new facility so it ran a long-term campaign that evolved annually to drive one-off and monthly donations.

Donner Sang Compter (DSC): Blood Unity

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

NGO Donner Sang Compter turned tradition on its head to encourage blood donation and save lives in Lebanon.

The StopCut Project: Ending Female Genital Mutilation in Nigeria

Case Study • Adedeji Adeleke, Noah's Ark, WARC Cases, May 2021

Hacey, an NGO focused on championing the wellbeing of the disadvantaged in Africa, particularly women and children, took a bold step with the StopCut project to call out the perpetrators of the life-wrecking culture of female genital mutilation in Nigeria.

Diversity Marketing Consortium: Breaking down systemic barriers and helping underrepresented entrepreneurs thrive

Case Study • SABRE Awards, Silver, North America, 2021

SourceCode Communications, a PR agency, supported underrepresented businesses in the US amidst the COVID-19 pandemic by launching the Diversity Marketing Consortium which provides them with marketing services.

National Education Association: Educators for Joe

Case Study • SABRE Awards, Diamond, North America, 2021

The National Education Association (NEA), a labour union, launched a digital campaign to educate its members about the benefits of a Biden presidency in the US for the NEA.

Jake's House: ASD – Rockin' the Spectrum

Case Study • SABRE Awards, Gold, North America, 2021

Jake's House, an autism charity, addressed the issue of loneliness within the autism community in Canada by using the power of music to dispel the misperception that those on the autistic spectrum prefer to keep to themselves and shun the spotlight.

Roku ad revenue doubles as video streaming heats up

Data • Rob Clapp, WARC Data Points, May 2021

An overview of the growth in Roku's advertising revenue.

Tencent Foundation / China Organ Donation: A Team of One

Rankings • WARC Creative 100, 2021

Tencent Foundation, the philanthropic unit of Tencent, and China Organ Donation, an initiative run by the Red Cross Society of China, increased donor registrations by showing the power of organ donation.

WWF: Eurythenes Plasticus

Rankings • WARC Creative 100, 2021

WWF, the wildlife conservation charity, highlighted the issue of ocean plastic in Germany by creating an environmental statement.

Yes on 3: Be a Masshole, Not an Asshole

Rankings • WARC Effective 100, 2021

The Yes on 3 Coalition, a gender identity anti-discrimination initiative, released a film to promote transgender rights in a referendum in Massachusetts.

Hype Magazine / Tears Foundation: #Blame No More

Rankings • WARC Creative 100, 2021

Print brand Hype Magazine and the charity Tears Foundation worked together to combat victim blaming in South Africa.

Government of Valenzuela City: Project SAVE

Rankings • WARC Media 100, 2021

The Government of Valenzuela City are saving lives by using outdoor advertising space to hang billboards and signs that double as rafts.

Red Cross: Broadcast for Blood

Rankings • WARC Media 100, 2021

Humanitarian organisation Red Cross increased blood donations in Romania by placing itself at the front of news broadcasts.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Breaking the Blue Ocean Barriers: Using behavioural economics to drive customer acquisitions – A unique perspective!

Research Paper • Ameya Saxena, Archana Pai and Priyanka Bhargav, ESOMAR, Fusion, 2018, pp. 0-0

Myntra Designs, an e-commerce store for fashion and lifestyle products, launched group workshops and online consumer diaries to gain consumer insights to help it promote its brand to offline shoppers in India.
It's all in the game: Gamification is winning over consumers jaded by traditional marketing

Article • David Ward, ANA, Fall 2014, pp. 43-54

This article demonstrates how gamification - applying elements of gaming to other activities, like marketing or work - can be used as an effective engagement and customer acquisition tool across a wide range of consumers.
Emirates NBD: "Hey Future Me…" - A social experiment to start a conversation between parents and children

Case Study • Tahaab Rais, WARC Prize for Social Strategy, Shortlisted, 2015

This case study explains how Emirates NBD, the Middle East's leading bank, engaged affluent parents by creating a social experiment where it asked children to send a message to their future selves.
Trends Snapshot: Growth hacking - where marketing and coding collide

Article • Stephen Whiteside, WARC Trends, August 2014

This article explains how brands are using "growth hacking", an innovative alternative to traditional advertising that blends marketing and coding to build a customer base.
Letter from Pakistan: Successful brands must value and empower fans

Article • Babar Khan Javed, Market Leader, Quarter 4, 2014, pp. 0-0

This article identifies some of the challenges faced by marketers in Pakistan, including short-termist focus on customer acquisition over retention and vanity metrics.
Carhartt builds its brand with makers and doers

Article • Stephen Whiteside, Event Reports, ANA Masters of Marketing, October 2015

This event report shows how Carhartt, the apparel brand, boosted its standing with members of the "maker movement" while maintaining its traditionally high standing with people working in physically demanding jobs.