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Article • Sam Peña-Taylor, WARC Exclusive, February, 2021
Article • Brightcove, Research on WARC, December 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Media Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Media Research, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Applications of Research, 2020
Article • Ramona Daniel, Research on WARC, November, 2020
Article • Nick Callaghan, WARC Exclusive, November 2020
Case Study • WARC Cases, 2019
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Article • Brian Carruthers, Event Reports, DMEXCO @home, September 2020
Article • Alex Brownsell, Event Reports, FIPP World Media Congress, September 2020
Case Study • Amanda Lim, Jacob Wright, WARC Prize for Asian Strategy, Shortlisted, 2020
Article • Dr. Augustine Fou, WARC Exclusive, September 2020
Case Study • Preeti Mascarenhas, Aabha Chawhan, Chandramouli Shankarakrishna, WARC Prize for Asian Strategy, Entrant, 2020
Research Paper • Alex Brownsell, Forum for Advertising Research, SportsPro Insider webinar series, August 2020
Article • Euromonitor Strategy Briefings, June 2020
Article • WARC Category Intelligence, August 2020
Article • OMG Omnicom MediaGroup, Research on WARC, July 2020
Case Study • Roy Khachan, Remie Abdo, WARC Prize for MENA Strategy, Entrant, 2020
Article • Michael Karg, WARC Exclusive, June 2020
Article • Alex Brownsell, Event Reports, Mediatel Videoscape Europe online conference, June 2020
Article • VAB, Research on WARC, June 2020
Article • Brian Carruthers, Event Reports, Mediatel Future of TV Advertising virtual conference, June 2020
Article • Alex Brownsell, WARC Exclusive, June 2020
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Article • WARC Exclusive, February 2015
This article provides marketers with information and guidance on building brands. -
Article • WARC Best Practice, August 2020
Provides guidance on relaunching brands, which can involve a reworking of the product, its pricing, its distribution or its promotion. -
Research Paper • Ramanathan Vythilingam , ESOMAR, APAC, 2018, pp. 0-0
Discusses an innovative application of NUDGE by Unilever in Thailand, designed to minimize the disruption caused to consumers and thereby significantly improve the chances of a successful brand relaunch. -
Article • Giles Lury, WARC Best Practice, October 2016
This article explores how to revitalise a brand, a high-value and desirable pursuit that can deliver business results without the risks of new product development. -
Article • Matthew Carlton, Event Reports, YMS18, March 2018
Premium ice-cream Häagen-Dazs turned around a sales slump with a packaging redesign aimed at attracting millennial consumers back to the brand. -
Article • Anna Hamill and Preeti Chatuverdi, Event Reports, Mobile Media Summit, New Delhi, June 2016
This article outlines how Nestlé India approached relaunching the Maggi brand following a food safety crisis, as well its approach to building brand equity for relaunched KitKat & Nescafé products.