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Rankings • Rankings Articles, April 2021
Rankings • Rankings Articles, April 2021
Rankings • Rankings Articles, April 2021
Rankings • WARC Creative 100, 2021
Article • Jane Ostler, WARC Exclusive, Spotlight US, March 2021
Article • Samantha Skey, WARC Exclusive, Spotlight US, March 2021
Article • Lotame, Research on WARC, March, 2021
Data • Rob Clapp, WARC Data Points, March 2021
Data • Rob Clapp, WARC Data Points, February 2021
Article • Research on WARC, February 2021
Article • Dan Calladine, WARC Webinars, January 2021
Article • Research on WARC, January 2021
Data • Marte Aune, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, December 2020
Data • Cinzia Petio, WARC Data Points, December 2020
Data • James McDonald, WARC Data Points, December 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
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Article • WARC Exclusive, February 2015
This article provides marketers with information and guidance on building brands. -
Article • WARC Best Practice, August 2020
Provides guidance on relaunching brands, which can involve a reworking of the product, its pricing, its distribution or its promotion. -
Research Paper • Ramanathan Vythilingam , ESOMAR, APAC, 2018, pp. 0-0
Discusses an innovative application of NUDGE by Unilever in Thailand, designed to minimize the disruption caused to consumers and thereby significantly improve the chances of a successful brand relaunch. -
Article • Giles Lury, WARC Best Practice, October 2016
This article explores how to revitalise a brand, a high-value and desirable pursuit that can deliver business results without the risks of new product development. -
Article • Matthew Carlton, Event Reports, YMS18, March 2018
Premium ice-cream Häagen-Dazs turned around a sales slump with a packaging redesign aimed at attracting millennial consumers back to the brand. -
Article • Anna Hamill and Preeti Chatuverdi, Event Reports, Mobile Media Summit, New Delhi, June 2016
This article outlines how Nestlé India approached relaunching the Maggi brand following a food safety crisis, as well its approach to building brand equity for relaunched KitKat & Nescafé products.
