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Case Study • Maan Bernardino, WARC Media Awards, Bronze, Effective Use of Tech, 2020
Case Study • WARC Cases, 2019
Case Study • IPA (UK), Silver, IPA Effectiveness Awards, 2020
Case Study • Maan Bernardino-Dominguez, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Bronze, 2020
Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020
Case Study • SABRE Awards, Gold, North America, 2020
Case Study • Maan Bernardino-Dominguez, WARC Awards, Bronze, Effective Social Strategy, 2020
Rankings • WARC Effective 100, 2020
Rankings • WARC Media 100, 2020
Rankings • WARC Media 100, 2020
Rankings • WARC Media 100, 2020
Rankings • WARC Media 100, 2020
Rankings • WARC Creative 100, 2020
Article • Euromonitor Advertiser Profiles, February 2020
Case Study • SABRE Awards, IN2, North America, Best Earned Media with Influencers + Communities, 2020
Case Study • Alana Zervos, WARC Media Awards, Gold and Early Adopter Special Award, Effective Use of Tech, 2019
Case Study • Tahaab Rais, Anna Sadykova, WARC Media Awards, Silver and Effective Native Special Award, Effective Use of Partnerships and Sponsorships, 2019
Case Study • WARC Media Awards, Entrant, Effective Channel Integration, 2019
Case Study • WARC Media Awards, Entrant, Effective Channel Integration, 2019
Case Study • Anish Appukuttan, Le Nga, Nguyen Phuong , WARC Media Awards, Entrant, Effective Channel Integration, 2019
Case Study • MMA Smarties, Best in Show, South Africa, 2019
Case Study • MMA Smarties, Bronze, X (Global), 2019
Case Study • MMA Smarties, Silver, North America, 2019
Case Study • MMA Smarties, Gold, India, 2019
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Article • WARC Best Practice, April 2020
Explores what new brands need to consider when launching, as marketplaces are often highly cluttered and a launch strategy requires significant investment over the long-term. -
Article • Nick Kendall, WARC Best Practice, May 2017
This article explores the role that communications play in launching new brands, including how to ensure a new brand gets noticed and how to break through consumer indifference and capture their attention. -
Article • Jenni Romaniuk, Admap Magazine, October 2018
Discusses the factors to consider when creating the identity of a new brand launch. -
Article • WARC Exclusive, February 2015
This article provides marketers with information and guidance on building brands. -
Article • Stephen Whiteside, Event Reports, Warc Webinar, February 2016
This article provides an insight into successful launch strategies for new brands, based on research covering different categories and countries. -
Article • Low Lai Chow , Event Reports, FUTR Asia Summit, October 2018
Kraft Heinz tapped five principles of ‘white space innovation’ to launch its new cookie product in China’s crowded snacking category.