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Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
Article • Anna Hamill, WARC Category Intelligence, September 2019
Article • David Adamson, Admap, July 2019
Article • Euromonitor Strategy Briefings, June 2019
Article • Euromonitor Strategy Briefings, November 2018
Case Study • Adele Meer, IPA (UK), Entrant, IPA Effectiveness Awards, 2018
Case Study • Marketing Society, Excellence Awards, Winner, Brand extension, 2018
Case Study • SABRE Awards, Digital promos and activations, In2, and Gold, North America, Marketing to men, 2016
Case Study • Design Effectiveness Awards, Bronze, Design Effectiveness Awards, 2016
Case Study • Design Effectiveness Awards, Silver, Design Effectiveness Awards 2013
Case Study • Design Effectiveness Awards, Bronze, Design Effectiveness Awards 2013
Case Study • Design Effectiveness Awards, Bronze, Design Effectiveness Awards 2013
Case Study • Design Effectiveness Awards, Gold, Design Effectiveness Awards 2013
Case Study • Nathan McDonald, IPA (UK), Entrant, IPA Effectiveness Awards 2011
Case Study • Design Effectiveness Awards, Gold, Design Effectiveness Awards, 2011
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Article • WARC Best Practice, April 2020
Explores what new brands need to consider when launching, as marketplaces are often highly cluttered and a launch strategy requires significant investment over the long-term. -
Article • Nick Kendall, WARC Best Practice, May 2017
This article explores the role that communications play in launching new brands, including how to ensure a new brand gets noticed and how to break through consumer indifference and capture their attention. -
Article • Jenni Romaniuk, Admap Magazine, October 2018
Discusses the factors to consider when creating the identity of a new brand launch. -
Article • WARC Exclusive, February 2015
This article provides marketers with information and guidance on building brands. -
Article • Stephen Whiteside, Event Reports, Warc Webinar, February 2016
This article provides an insight into successful launch strategies for new brands, based on research covering different categories and countries. -
Article • Low Lai Chow , Event Reports, FUTR Asia Summit, October 2018
Kraft Heinz tapped five principles of ‘white space innovation’ to launch its new cookie product in China’s crowded snacking category.