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Danone Group (Food)

Article • Euromonitor Advertiser Profiles, January 2021

This Company Profile from Euromonitor provides key details and analysis of Danone.

Wall's: Abang Hero #KitaJagaKita – Spread happiness to our frontline heroes!

Case Study • WARC Prize for Asian Strategy, Entrant, 2020

Wall's, the ice cream brand, spread happiness to front-line heroes during the COVID-19 lockdown with a purpose-driven campaign in Malaysia.

Wall's: Not To Be Served Cold

Case Study • Ha Tran, Nga Le Ngoc, Soumya Ranjan Panda, WARC Prize for Asian Strategy, Entrant, 2020

Wall's, the market leader in Vietnam's ice cream category, faced stiff competition from local players and wanted to redress the balance and strengthen its position.

Puck: Repurposed Meals

Case Study • Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2020

Puck drove brand engagement and share to increase with a social content series during Ramadan across the Gulf countries.

Puck: Making meal-time fun time

Case Study • Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Bronze, 2020

Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.

Stonyfield Organic takes its mission to new pastures

Case Study • SABRE Awards, Gold, North America, 2020

Stonyfield Organic, a yoghurt brand, increased awareness and sales in the US by partnering with actor Adam Scott to produce video adverts that raised awareness of the number of children's playing areas and outdoor spaces treated with dangerous chemicals.

Puck: Repurposed Meals

Case Study • Tahaab Rais, Anna Sadykova, WARC Awards, Shortlisted, Effective Social Strategy, 2020

Puck drove brand engagement and share to increase with a social content series during Ramadan across the Gulf countries.

Olivoila: The Battle

Case Study • Suzzane Zhang, Yao Wu, WARC Awards, Entrant, Effective Content Strategy, 2020

Olive oil brand Olivoila cooked up an innovative idea to grow its sales while also expanding the market share for olive oil in China.

Puck: Making mealtime fun time

Case Study • Tahaab Rais, Anna Sadykova, WARC Awards, Shortlisted, Effective Content Strategy, 2020

Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.

Kwality Dairy: Noon Assembly

Rankings • WARC Effective 100, 2020

Kwality Dairy, an Indian company that processes and handles dairy products, tackled vitamin D deficiencies in children by moving school assemblies.

Unilever Group (Packaged Food)

Article • Euromonitor Advertiser Profiles, February 2020

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Magnum, Knorr, Flora and Kellogg's.

360PR helps Stonyfield Organic take its mission to new pastures

Case Study • SABRE Awards, IN2, North America, Best in Social Good + Public Service, 2020

Dairy company Stonyfield Organic created #PlayFree, an on-ground initiative to remove pesticides from children's playing fields and community spaces and underscore the brand's organic credentials in the US.

Weis: Hello Sunshine

Case Study • Kate O'Loughlin, Dixie Garcia, Kathryn Furnari, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Australian ice cream brand Weis used traditional channels in an innovative way to achieve unit lift and increase market share.

Wall's: Not to Be Served Cold

Case Study • Ha Tran, Nga LeNgoc, Anish Appukuttan, Soumya Ranjan Panda, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Wall's, the market leader in Vietnam's ice cream category, faced stiff competition from local players and wanted to redress the balance and strengthen its position.

Becel: Power of Plants

Case Study • WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Plant-based spreads and oils brand Becel used influencer marketing, backed by digital and social media, to raise awareness of the brand and of the benefits of a plant-based lifestyle in Canada.

Morinaga Milk: Calci-Add with Parmesan

Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2019

Kraft Parmesan, a cheese brand, increased sales in Japan by launching a video in a hospital lobby and in-store activations to show people the health benefits of the high calcium content in its parmesan.

Wall’s Gold Spirit

Case Study • MMA Smarties, Gold, APAC, 2019

Ice-cream brand Wall's created a multimedia campaign around its sponsorship of the national team, to drive visibility and sales during the Asian Games in Indonesia.

Klondike: The Revival of the Klondike Jingle

Case Study • MMA Smarties, Finalist, X (Global), 2019

Klondike, an American ice cream brand, launched dynamic audio assets that served tailored jingles, to increase awareness of its jingle among its target audience in the US.

Unilever and Cornetto: Unicornetto – Creating Magic with Data

Case Study • MMA Smarties, Finalist, X (Global), 2019

Cornetto, an ice-cream brand, successfully increased sales in Indonesia by launching a campaign that featured its new Unicornetto product heavily on its online campaign video.

Unilever: Wall’s Gold Spirit

Case Study • MMA Smarties, Silver, X (Global), 2019

Walls, an ice-cream brand, successfully increased market share by launching a real-time programmatic campaign that leveraged the brand's sponsorship of the Indonesian team during the Asian Games.

What Would You Do For a Klondike Bar?

Case Study • MMA Smarties, Finalist, X (Global), 2019

Klondike, an American ice cream brand, delivered agile creative that aligned its brand with trending internet sensations to engage young consumers across the US.

Unilever/GB Glace/Olivia Nilsson: Swish Joy

Case Study • MMA Smarties, Silver, EMEA, 2019

GB Glace, an ice cream brand, launched a direct-to-purchase campaign that increased sales and brand engagement throughout Sweden.

Unilever: Mobile in Love

Case Study • MMA Smarties, Gold, EMEA, 2019

Cornetto, an ice cream brand, successfully increased brand awareness and engagement by launching a YouTube webseries and a digital platform that allowed Turkish viewers to closely experience the love story of its main characters.

The American Egg Board: The Incredible Dinner Egg

Case Study • Jay Chiat Awards, Short, Product/Service Creation, 2019

The American Egg Board, a United States checkoff marketing organisation that focuses on the marketing and promotion of eggs, encouraged US consumers to eat more eggs by introducing unique dinner recipes featuring them.

Ornua Foods North America/Kerrygold: Music Behind the Recipes

Case Study • Jay Chiat Awards, Bronze, National Strategy, 2019

Kerrygold, a butter brand, encouraged purchase intent by pairing Spotify playlists with Kerrygold meal ideas to create food soundtracks for US consumers.

What we know about brand launches

Article • WARC Best Practice, April 2020

Explores what new brands need to consider when launching, as marketplaces are often highly cluttered and a launch strategy requires significant investment over the long-term.
How to launch a new brand

Article • Nick Kendall, WARC Best Practice, May 2017

This article explores the role that communications play in launching new brands, including how to ensure a new brand gets noticed and how to break through consumer indifference and capture their attention.
How to expand your brand architecture: strategies for successful brand launches

Article • Jenni Romaniuk, Admap Magazine, October 2018

Discusses the factors to consider when creating the identity of a new brand launch.
What we know about building brands

Article • WARC Exclusive, February 2015

This article provides marketers with information and guidance on building brands.
How to launch a brand successfully: insights from the Ehrenberg-Bass Institute

Article • Stephen Whiteside, Event Reports, Warc Webinar, February 2016

This article provides an insight into successful launch strategies for new brands, based on research covering different categories and countries.
Five principles of innovation: how Kraft Heinz entered China’s snacks category

Article • Low Lai Chow , Event Reports, FUTR Asia Summit, October 2018

Kraft Heinz tapped five principles of ‘white space innovation’ to launch its new cookie product in China’s crowded snacking category.