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Carte d'Or: Do Something Sweet at Home

Case Study • MMA Smarties, Silver, EMEA, 2020

Carte d'Or, an ice cream brand, broadcast live concerts and released practical recipes as a means of making people happy at home during the COVID-19 pandemic in Turkey.

Cornetto: Unicornetto Lovers Fountain

Case Study • MMA Smarties, Bronze, Turkey, 2020

Cornetto, an ice cream brand, transformed a busy public transport stop in Turkey on Valentine's Day to promote its product Unicornetto.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Power Oil: What did you just eat?

Rankings • WARC Media 100, 2021

Cooking oil brand Power Oil increased sales by positioning itself as a safer, more viable alternative to unbranded cooking oils.

Power Oil: What did you just eat?

Case Study • WARC Cases, 2020

Cooking oil brand Power Oil increased sales by positioning itself as a safer, more viable alternative to unbranded cooking oils.

How influencers helped Wisconsin Cheese achieve “rind-blowing” results

Article • Jo Bowman, Event Reports, ANA Influencer Marketing & Activation Conference, December 2020

Wisconsin Cheese, an organization that champions the state’s cheese and cheesemakers, tapped the power of influencers to transform consumer perceptions.

Good Humor: A New Jingle for a New Era

Case Study • SABRE Awards, IN2, North America, Best in Digital/Print Media, 2021

Good Humor, an ice cream brand, took a stand during the Black Lives Matter movement by partnering with rapper and composer The RZA to recreate a classic ice cream truck song which previously featured racist and offensive lyrics.

Danone Group (Food)

Article • Euromonitor Advertiser Profiles, January 2021

This Company Profile from Euromonitor provides key details and analysis of Danone.

Wall's: Abang Hero #KitaJagaKita – Spread happiness to our frontline heroes!

Case Study • WARC Awards for Asian Strategy, Entrant, 2020

Wall's, the ice cream brand, spread happiness to front-line heroes during the COVID-19 lockdown with a purpose-driven campaign in Malaysia.

Wall's: Not To Be Served Cold

Case Study • Ha Tran, Nga Le Ngoc, Soumya Ranjan Panda, WARC Awards for Asian Strategy, Entrant, 2020

Wall's, the market leader in Vietnam's ice cream category, faced stiff competition from local players and wanted to redress the balance and strengthen its position.

Puck: Repurposed Meals

Case Study • Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2020

Puck drove brand engagement and share to increase with a social content series during Ramadan across the Gulf countries.

Puck: Making meal-time fun time

Case Study • Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Bronze, 2020

Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.

Stonyfield Organic takes its mission to new pastures

Case Study • SABRE Awards, Gold, North America, 2020

Stonyfield Organic, a yoghurt brand, increased awareness and sales in the US by partnering with actor Adam Scott to produce video adverts that raised awareness of the number of children's playing areas and outdoor spaces treated with dangerous chemicals.

US, Dairy products, fats & oils Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, May 2020

An overview of advertising as a percentage of sales in the dairy products, fats & oils sector in the United States since 2007.

Puck: Repurposed Meals

Case Study • Tahaab Rais, Anna Sadykova, WARC Awards, Shortlisted, Effective Social Strategy, 2020

Puck drove brand engagement and share to increase with a social content series during Ramadan across the Gulf countries.

Olivoila: The Battle

Case Study • Suzzane Zhang, Yao Wu, WARC Awards, Entrant, Effective Content Strategy, 2020

Olive oil brand Olivoila cooked up an innovative idea to grow its sales while also expanding the market share for olive oil in China.

Puck: Making mealtime fun time

Case Study • Tahaab Rais, Anna Sadykova, WARC Awards, Shortlisted, Effective Content Strategy, 2020

Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.

Kwality Dairy: Noon Assembly

Rankings • WARC Effective 100, 2020

Kwality Dairy, an Indian company that processes and handles dairy products, tackled vitamin D deficiencies in children by moving school assemblies.

Unilever Group (Packaged Food)

Article • Euromonitor Advertiser Profiles, February 2020

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Magnum, Knorr, Flora and Kellogg's.

360PR helps Stonyfield Organic take its mission to new pastures

Case Study • SABRE Awards, IN2, North America, Best in Social Good + Public Service, 2020

Dairy company Stonyfield Organic created #PlayFree, an on-ground initiative to remove pesticides from children's playing fields and community spaces and underscore the brand's organic credentials in the US.

Becel: Power of Plants

Case Study • WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Plant-based spreads and oils brand Becel used influencer marketing, backed by digital and social media, to raise awareness of the brand and of the benefits of a plant-based lifestyle in Canada.

Weis: Hello Sunshine

Case Study • Kate O'Loughlin, Dixie Garcia, Kathryn Furnari, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Australian ice cream brand Weis used traditional channels in an innovative way to achieve unit lift and increase market share.

Wall's: Not to Be Served Cold

Case Study • Ha Tran, Nga LeNgoc, Anish Appukuttan, Soumya Ranjan Panda, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Wall's, the market leader in Vietnam's ice cream category, faced stiff competition from local players and wanted to redress the balance and strengthen its position.

Morinaga Milk: Calci-Add with Parmesan

Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2019

Kraft Parmesan, a cheese brand, increased sales in Japan by launching a video in a hospital lobby and in-store activations to show people the health benefits of the high calcium content in its parmesan.

Wall’s Gold Spirit

Case Study • MMA Smarties, Gold, APAC, 2019

Ice-cream brand Wall's created a multimedia campaign around its sponsorship of the national team, to drive visibility and sales during the Asian Games in Indonesia.

What we know about brand launches

Article • WARC Best Practice, May 2021

Explores what new brands need to consider when launching, as marketplaces are often highly cluttered and a launch strategy requires significant investment over the long-term.
How to launch a new brand

Article • Nick Kendall, WARC Best Practice, May 2017

This article explores the role that communications play in launching new brands, including how to ensure a new brand gets noticed and how to break through consumer indifference and capture their attention.
How to expand your brand architecture: strategies for successful brand launches

Article • Jenni Romaniuk, Admap Magazine, October 2018

Discusses the factors to consider when creating the identity of a new brand launch.
What we know about building brands

Article • WARC Exclusive, February 2015

This article provides marketers with information and guidance on building brands.
How to launch a brand successfully: insights from the Ehrenberg-Bass Institute

Article • Stephen Whiteside, Event Reports, Warc Webinar, February 2016

This article provides an insight into successful launch strategies for new brands, based on research covering different categories and countries.
Five principles of innovation: how Kraft Heinz entered China’s snacks category

Article • Low Lai Chow , Event Reports, FUTR Asia Summit, October 2018

Kraft Heinz tapped five principles of ‘white space innovation’ to launch its new cookie product in China’s crowded snacking category.