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Case Study • Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • Tahaab Rais, Tala Arakji, Inaan Budhiraja, WARC Awards, Entrant, Effective Content Strategy, 2020
Rankings • WARC Media 100, 2020
Rankings • WARC Media 100, 2020
Case Study • IMC Awards (European), Silver, Social media and influencer programs and Product Launch/Relaunch/Trial campaign, 2019
Case Study • MMA Smarties, Silver, North America, 2019
Case Study • MMA Smarties, Gold, India, 2019
Case Study • MMA Smarties, Finalist, India, 2019
Case Study • MMA Smarties, Best in Show, EMEA, 2019
Case Study • Emvies, Bronze, 2019
Case Study • SABRE Awards, Asia-Pacific, Publicity Stunt, Gold, 2019
Case Study • Effies (North America), Bronze, North American Effies, 2019
Case Study • Effies (North America), Bronze, North American Effies, 2019
Case Study • SABRE Awards, Africa, Eastern Africa, Gold, 2019
Case Study • Effies (North America), Finalist, North American Effies, 2019
Article • Brian Carruthers, Event Reports, MRS Impact, March 2019
Rankings • Rankings Articles, May 2019
Case Study • Larah Lee, WARC Awards, Entrant, Effective Social Strategy, 2019
Rankings • WARC Effective 100, 2019
Case Study • YouTube Works for Brands, UK, Winner, 2019
Article • Geoffrey Precourt, Event Reports, Festival of Media LATAM, October 2018
Case Study • Preeti Mascarenhas, Aditi Dalal, WARC Prize for Asian Strategy, Entrant, 2018
Research Paper • Preeti Mascarenhas, Aditi Dalal, WARC Prize for Asian Strategy, Entrant, 2018
Case Study • Euro Effies (pan-European), Bronze, 2018
Case Study • Tom Roach, IPA (UK), Silver, IPA Effectiveness Awards, 2018
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Article • WARC Best Practice, April 2020
Explores what new brands need to consider when launching, as marketplaces are often highly cluttered and a launch strategy requires significant investment over the long-term. -
Article • Nick Kendall, WARC Best Practice, May 2017
This article explores the role that communications play in launching new brands, including how to ensure a new brand gets noticed and how to break through consumer indifference and capture their attention. -
Article • Jenni Romaniuk, Admap Magazine, October 2018
Discusses the factors to consider when creating the identity of a new brand launch. -
Article • WARC Exclusive, February 2015
This article provides marketers with information and guidance on building brands. -
Article • Stephen Whiteside, Event Reports, Warc Webinar, February 2016
This article provides an insight into successful launch strategies for new brands, based on research covering different categories and countries. -
Article • Low Lai Chow , Event Reports, FUTR Asia Summit, October 2018
Kraft Heinz tapped five principles of ‘white space innovation’ to launch its new cookie product in China’s crowded snacking category.